Air jordan retro 1 high og dark mocha

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The Jordan 1 Goes Chocolate with the Dark Mocha Colorway

History of Air Jordan 1

As the story goes, the year was 1984, and Chicago Bulls' rookie Michael Jordan was a hot commodity for endorsement deals, with sneakers naturally being paramount.

Jordan had just come off a stellar college basketball season at the University of North Carolina. He wore Converse and was a personal fan of Adidas, so he took meetings with both companies, but they never reached a deal. It seems strange today, but at the time, Michael Jordan hated Nike—so much so that he refused to take a meeting with them.

He was persuaded by his mother, Deloris Jordan, to visit the Nike campus in Oregon and listen to their pitch. His plan was to go through the motions to appease his parents and agent but he ultimately left with a contract unlike any other.

Rather than walking in the shadows of established athletes like Magic Johnson and Larry Bird (which may have been the case had he signed elsewhere), Michael Jordan shone in the Nike limelight. He was paid more than any other athlete with a sneaker endorsement at the time. Nike made him the face of its growing presence in basketball, and gave him his own sneaker line—called Air Jordan.

Jordan 1 Retro High OG Dark Mocha

In a 2020 revamp of the popular Dark Mocha colorway, the Air Jordan 1 debuted with a rich brown hue. Dark Mocha caresses the shoe's nubuck heel overlay and collar flap. An iconic Wings logo can be found on the sneaker's lateral side. Elsewhere on the upper, a white leather base brightens the side, ankle top, tongue, toe, and midsole. Black leather overlays make their appearance on the eyelets, laces, inner sock liner, Nike Swoosh, and tongue tag. Black appears once again on the shoe's outsole, coating the entire tread in the color. The tread's toe features a signature circular pattern for increased traction on the basketball court. This new take on the classic AJ1 silhouette debuted on October 31, 2020.

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