Craft fair season is upon us! As local artists and craftspeople gear up to sell goods at these shows, it’s common to wonder exactly how to get noticed by shoppers in a bustling venue. Seasoned artists are aware that they only have a few seconds to capture a shopper’s attention as they peruse the fair – to take advantage of that short window of time, it’s important to set up a booth that encourages shoppers to stop and
take a closer look at your art. One of the best ways to capture a shopper’s attention is to observe tactics commonly used by visual merchandisers in the retailing industry. As an artist, a lot of the more intuitive aspects pertaining to visual merchandising, including harmonious design and color schemes, should come rather
naturally. However, an effective approach to visual merchandising should also rely on marketing knowledge to spark interest in shoppers. Let’s take a closer look at how displays can provide the visual interest needed to boost sales at your next craft fair. 9 Visual Merchandising Tips & TricksWhen preparing for a craft fair, there are a few visual merchandising tips to keep in mind to help guide your display efforts.
Final ThoughtsDisplays are a key piece of any eye-catching craft fair booth. Since attendants will have access to a wide range of vendors, it’s important to stand out and capture their limited attention as effectively as possible. By harnessing these design and marketing tactics, your crafts will have a better chance of being noticed by shoppers, even at the most crowded craft fairs. If you’d like to take a closer look at displays for your next craft fair booth, take a look at our page for retail displays and fixtures. Or, if you have questions or custom requests, contact us today. How do you set up a display on Craft Show?How to Set Up a Craft Show Booth. Choose your craft show booth layout.. Choose a portable canopy.. Get some canopy weights.. Select the main furniture or racks you'll use.. Choose smaller stands and visual merchandising props.. Choose a backdrop for your display.. Decide how you'll light your booth.. Get signs for your display.. |