Before email was a fact of life, a business card or letterhead served to showcase a person’s professional or personal brand. Now, your email signature has to deliver that payload. Is yours doing the job? Show
The average worker sends about forty business emails each day. That’s two hundred emails in a typical work week, and a whopping 10,400 per year. Each email is an opportunity to share a little information that helps build recognition and trust. And when you have a good signature, you can promote yourself, your services, the company you work for, or all of the above. Your emails matter Be the best writer in the office. Get expert tipsHow to Create a Professional Email SignatureYour signature doesn’t need to be flashy to be effective. In fact, the best email signature is often simple. Here are a few do’s and don’ts.
Here’s how to set up your email signature manually in different email platforms.
Write your best, wherever you write. Grammarly can help. Try GrammarlyThree Signature Generators to TrySignature generators let you create a dazzling signature with a few clicks and keystrokes. A drawback to using them is that most will require you to populate the email address field, hence adding your email address to your signature (redundantly so) whether you like it or not. They’ll also include a bit of their own marketing, such as “Get your own free email signature here,” with a link to their product. You’ll have to weigh the benefits of having a robust, attractive signature against the downsides of including extraneous info. HubSpot’s Email Signature GeneratorHubSpot offers a signature creator that lets you play with layout and colors and add an image. You’ll also be able to include social media links, certifications, and a call-to-action. You’ll have to include your email address and phone number to use this signature generator, and HubSpot will also prompt you to answer a few questions about your company. HubSpot | Free Email Signature Generator Exclaimer’s Free Email Signature CreatorThis signature creator allows you to include a logo, banner, social media links, and even a company disclaimer. As with HubSpot, it will make you populate the email address field. It will also add a bit of promotional language in tiny text below your sig. Bonus: If you share Exclaimer on your social channels, they’ll remove the branding from your signature. Score! Exclaimer’s FREE Email Signature Maker WiseStampWiseStamp puts a lot of signature-generating power at your fingertips. Use it wisely. (With great power comes great responsibility, after all.) You can do anything from requesting support for a charity to showing off your latest YouTube video. Just make sure your signature remains professional and doesn’t get overloaded with too much (or work-inappropriate) information. You can upgrade to a monthly plan to get even more options and remove the company’s branding from your signature. WiseStamp 4 Signature ExamplesHere are some ways to use signatures to leave a lasting impression. Plain and SimpleKeep it simple, silly! Often, your name, title, company, and contact info are all your business context need. When that’s the case, a simple signature like this one will do the trick. Showcasing your social feedsIf you want to boost either your company’s or your personal professional brand, include your top social media links in your signature. Promoting a newsletterEvery newsletter subscriber is a potential lead or contact. Collect them when you can! Adding a newsletter subscription link to your signature will help. Just textSometimes plain and simple is the best option. There’s nothing wrong with a text signature. In fact, it’s an easy, mobile-friendly format. Joe Otter | Chief Executive Slider Riverside Water Slides, Ltd. W: riversideslides.ott Other ways to leverage your email signatureDon’t be afraid to get a little creative. Just make sure to choose one or two angles that will do the most for your business or personal brand. The goal is to make it easy for your contact to interact with your signature, not to slam them with a wall of links and social icons. Ask yourself, What do I want my contact to do when he or she sees my signature? It might be simply to recognize your name, title, and company. Or it might be: How do I create a signature for my email?How to Make an Email Signature. Emphasize your name, affiliation, and secondary contact information.. Keep the colors simple and consistent.. Use design hierarchy.. Make links trackable.. Use space dividers.. Include an international prefix in your contact number.. Make your design mobile-friendly.. How do you create a signature in Outlook email?Create an email signature. Sign in to Outlook.com and select Settings. > View all Outlook settings at the top of the page.. Select Mail >Compose and reply.. Under Email signature, type your signature and use the available formatting options to change its appearance. ... . Select Save when you're done.. |