How much to add hbo max to amazon prime

Today, Warner Bros. Discovery and Amazon announced that HBO Max is back on Prime Video Channels in the United States after it left as an Amazon offering in 2021.

Prime subscribers can sign up for HBO Max for $14.99 per month via the Prime Video app or at amazon.com/channels/hbomax. The channel can be canceled at any time.

The companies also noted in an announcement that customers would have access to the upcoming “enhanced” streaming service when it launches in 2023, which will combine HBO Max and Discovery+ content.

“Now, with the addition of HBO Max again, customers can easily add this subscription and enjoy even more award-winning and fan-favorite entertainment on Prime Video,” said Cem Sibay, vice president of Prime Video, in a statement.

“Warner Bros. Discovery is committed to making HBO Max available to as broad an audience as possible while also advancing our data-driven approach to understanding our customers and best serving their viewing interests. Today, we are thrilled to take an important step forward by announcing that HBO Max is returning to Prime Video Channels,” added Bruce Campbell, chief revenue and strategy officer, Warner Bros. Discovery.

Amazon offers more details about why HBO Max isn’t on Fire TV

HBO Max launched in May 2020 without support for Amazon devices because former WarnerMedia CEO Jason Kilar wanted the streaming service to be available as a dedicated app on Fire TV devices rather than available through Prime Video Channels. A dedicated app gives Warner access to all customer data and subscription revenue as opposed to sharing it with Amazon. Despite this, however, HBO Max became available as a Prime Video Channel months later, likely so more consumers would subscribe to the service.

The streaming service then left Prime Video in 2021 due to the former parent company, AT&T, failing to reach an agreement to extend distribution. WarnerMedia lost 1.8 million subscribers that quarter due to no longer being available on Prime.

Aside from WBD CEO David Zaslav’s questionable content strategy, HBO Max’s return to Prime Video Channels is a smart move for the company. WBD fell short last quarter, missing Wall Street expectations after many titles disappeared from HBO Max.

While the reasoning behind the latest deal wasn’t disclosed, we guess that Zaslav wanted to strike a new deal with Amazon in order to gain new subscribers for the upcoming combined streaming service, which is rumored to be called “Max.”

Warner Bros. Discovery falls short of expectations in Q3 despite success of ‘Game of Thrones’ spinoff

HBO Max and Amazon have made up – bringing the streaming service back to Amazon Prime Video Channels.

The deal, announced Tuesday, ends a dispute lasting more than a year since AT&T, which owned HBO Max at the time, pulled the service from Amazon's channels. Amazon Prime Video Channels lets Prime subscribers order and watch third-party video services within the Prime app on various streaming TV devices.

At the time, AT&T wanted a more direct relationship with its customers and control of their fees and data. But pulling the service cost the company about 5 million subscribers, Bloomberg has reported. Since then, AT&T has merged WarnerMedia and Discovery and created a new company, Warner Bros. Discovery.

That new company reached a deal with Amazon, so Prime customers can now sign up for HBO Max for $14.99 per month within Prime Video Channels. Prime customers will also have access to the planned combined HBO Max-Discovery+ offering due in 2023, the companies said. 

Video games:Whether you like Xbox or Nintendo Switch, these are the best video games of 2022

HBO Max and Discovery+ are merging:Here's when, why and what's changing

"Warner Bros. Discovery is committed to making HBO Max available to as broad an audience as possible while also advancing our data-driven approach to understanding our customers and best serving their viewing interests," said Bruce Campbell, Warner Bros. Discovery's chief revenue and strategy officer said in a statement announcing the deal. 

The name of the new combined service could drop the "HBO" from the title and be known simply as "Max," CNBC reported Monday.

Amazon Prime Video can put HBO Max in front of a lot of eyeballs, as more than 200 million pay $139 annually to subscribe to Amazon's Prime service. Warner Bros. Discovery has about 95 million customers across its HBO Max and Discovery+ services, the company reported last month.

With HBO Max available in Prime Video channels again, "customers can easily add this subscription and enjoy even more award-winning and fan favorite entertainment on Prime Video," said Cem Sibay, Prime Video vice president, in a statement.

How do I get HBO Max free on Amazon?

If you subscribe to HBO through Amazon Appstore, Apple, Google Play, Roku Channel Store, Samsung TV, WarnerMedia, Consolidated Communications, Liberty, North State, Optimum, Service Electric Cablevision, Verizon Fios, or Ziply Fiber, then you have access to HBO Max Ad-Free right now, at no extra cost!

Do you get HBO for free with Amazon Prime?

HBO is one of several channels you can add to Amazon Prime Video for an additional fee. Learn more about the other options in our Prime Video channels and packages guide. The channel costs $14.99/mo. and gives you access to live HBO programming as well as on-demand movies and shows.