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SpecificationsHair Type: All Hair Types Health Facts: Sulfate-Free, Paraben-Free Sustainability Claims: Recyclable Beauty Purpose: Nourishing Item Number (DPCI): 063-00-0271 DescriptionBringing out the best in blondes, Not Your Mother's Blonde Moment Purple Treatment Shampoo gently cleanses and moisturizes while dark violet pigments fight unwanted brass and yellow tones to help maintain your color and highlights. We've combined the power of toning with the benefits of gently cleansing. With this powerhouse, you never have to sacrifice color or care again. Formulated with Violet Rice Extract, it is safe for both natural hair and color-treated hair and is made for natural blonde hair, dyed blonde hair, or highlighted blonde hair. This blonde hair shampoo is sulfate surfactant-free, silicone-free, paraben-free, phthalate-free, gluten-free, cruelty-free, vegan, and made with good vibes only. Only use 1-2 times a week in place of regular shampoo. Lather and work into wet hair, then rinse thoroughly and follow with Not Your Mother's Blonde Moment Purple Conditioner. Blondes, your hair wash day just got better with Not Your Mother's Blonde Moment Purple Shampoo for Blondes! About Not Your Mother's Clean Your clear choice for clean. Details, by category: • Beauty, Baby, Personal Care & Cleaning - formulated without Phthalates, Propyl-paraben & Butyl-paraben, Sodium Laureth Sulfate (SLES) and more. Also, cruelty free and/or not tested on animals • Feminine Care, Adult Care & Diapers - fragrance free and chlorine free. • Pets - formulated with meat, poultry, or seafood as the first ingredient, and without artificial colors, flavors, or preservatives • Car Seats - fabric, foam and labels made without intentionally added Flame Retardants and Stain Repellent (PFAS) • Pest Control & Lawn Care - classified as a Minimum Risk Pesticide by the EPA. Formulated without Phthalates, Propyl-paraben & Butyl-paraben, Sodium Laureth Sulfate (SLES) and more. Phthalate Free Formulated without phthalates: A product either carries an unqualified on-pack statement indicating that the product is free from phthalates, or carries an unqualified on-pack statement "no phthalates." Cruelty Free A product has an independent third-party certification on pack or unqualified on-pack marketing claim relating to being cruelty-free and/or not tested on animals. See how we make shopping for wellness even easier. If the item details above aren’t accurate or complete, we want to know about it. Additional product information and recommendationsYour viewsMore to considerSimilar itemsFeatured ProductsGuest Ratings & ReviewsDisclaimerHow long do you leave not your mother's purple shampoo in?Follow with Blonde Moment Purple Treatment Conditioner, apply generously and evenly to hair, work through to ends, leave on 2-3 minutes, and rinse thoroughly, Blondes, you were born to shine.
Can I use not your mother's purple shampoo everyday?We recommend using our purple shampoo 2-3 times a week, or as needed.
How long does purple shampoo take to show results?If the purple shampoo hasn't made a difference in your hair after one month of using it, then you can increase your usage to 2-3 times a week. Everyone's hair is different, so you should combine these hair washing guidelines with your best judgment. Or you can always reach out to your hairstylist for advice.
How do you use not your mom's blonde moment?How to use purple shampoo: Only use 2-3 times a week in place of regular shampoo. Lather and work into wet hair. Rinse thoroughly. Follow with Blonde Moment Purple Conditioner.
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