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On the Border Mexican Grill & Cantina
| Private |
| Restaurant |
| October 29, 1982; 39 years ago |
| 2201 W. Royal Lane, Suite 240 Irving, Texas United States[1] |
| 150 [2] |
| Tim Ward (President & CEO) [3] |
| Tex-Mex Cuisine |
| Brinker International (2009–2010) OTB Acquisition LLC (2010–2014) |
| 5,724 (2020) [4] |
| www.ontheborder.com |
On The Border Mexican Grill & Cantina is a chain of Tex-Mex food casual dining restaurants located in the United States and South Korea. The chain and brand name is owned by Argonne Capital Group.
History[edit]
The first On The Border location opened on October 29, 1982 in Dallas, Texas.[5] On March 3, 2009, the chain lost its wholly owned subsidiary designation when it was merged into Brinker International as a company brand. In 2010, Brinker International sold On the Border to Golden Gate Capital. OTB Acquisition LLC, an affiliate of Golden Gate Capital, announced that it had completed its acquisition of On The Border Mexican Grill & Cantina from Brinker International, Inc. (NYSE: EAT). On April 24, 2014, the chain was once again sold to another private equity firm by the name of Argonne Capital Group.[6]
Restaurants[edit]
The chain operates over 150 restaurants within the United States and thirteen locations (7 stores in Seoul, Bucheon, Goyang, Hanam, Suwon, Daejeon and Busan) in South Korea.
Products[edit]
The restaurant is known for its selection of fajitas and wide selection of margaritas. It is also known for "Guacamole Live," the preparation of fresh guacamole tableside.[7]
Criticism[edit]
For several consecutive years, Men's Health rated On the Border as one of the unhealthiest chains on its annual "Restaurant Report Card." In 2010, the magazine named On the Border the worst chain in its Mexican category, noting that an enchilada meal contained over 1,600 calories, and desserts typically contained over 1,000 calories each.[8]
References[edit]
- ^ "On The Border | Contact Us". On The Border.
- ^ "Franchising Opportunities | Own Your Own On The Border!". On The Border.
- ^ //www.linkedin.com/in/tim-ward-27371619[self-published source]
- ^ //www.linkedin.com/company/on-the-border[self-published source]
- ^ Beyer, Tom (23 October 2015). "On The Border, Founded in '82, Set to Celebrate Birthday with Great Margarita Deal". Restaurantnews.com. Retrieved 20 September 2016.
- ^ "Argonne to acquire On The Border". Nation's Restaurant News. 24 April 2014. Retrieved 6 July 2016.
- ^ "Appetizers". On The Border Mexican Grill & Cantina. 2015. Retrieved 11 July 2016.
- ^ Carter, Clint (December 18, 2010). "America's Best and Worst Restaurants". Men's Health. Hearst Digital Media. Retrieved March 31, 2019. Order the cheese and onion Tres Enchilada dinner, for instance, and you'll rack up about 1,600 calories. The dessert menu is just as bad. Pick one at random and odds are you'll net an additional 1,000 calories or more.