Product sales report for alikay naturals moisturizing black soap shampoo

1.) Based on the product report of the Alikay Naturals Moisturizing Black Soap Shampoo, it can be deduced that the product belonged to the Decline stage of the product life cycle. As can be seen from the data presented, since the shampoo was launched in January- March of the year 2015, the units sold deteriorated as time passed by. In fact, from 381,000 units that were purchased by customers in the first quarter of 2015, only 275, 776 units were bought by clients in quarter 2 of 2016. Moreover, the products’ average days on shelf increased from 3.1(1st quarter of 2015) to 4.1 (2nd quarter of 2016).
2.) In light of the current position of Alikay Naturals Moisturizing Black Soap Shampoo in the product life cycle, the following questions should …show more content…
First, the product should contain an anti –dandruff properties such as the Tea Tree oil, because customers often complain that the shampoo have limited purpose. Second, make the shampoo more viscous by adding additional salts. Third, the manufacturers of the product should put fragrances such as grapefruit extracts, gardenia, amber, vanilla, and chamomile. Lastly, the utilization of local raw materials will aid in lowering the price of the …show more content…
This is because it would address the almost all problems that the customers found on the shampoo. In detail, its formulation includes Tea Tree Oil to combat dandruff formation that almost all people are burdened with. In addition, the fact that every client can choose which specific scent to be mixed in the shampoo is an excellent feature which would definitely attract prospective buyers.
5.) With attention to the development of the Alikay Naturals Moist Black Soap Shampoo with Dandruff Control, it can be classified as a sustaining innovation. This is because the primary driver in formulating this product is to bridge the gaps that were present in the Alikay Naturals Moisturizing Black Soap Shampoo. To put it differently, the former came with a handful of features that address the actual downsides of the latter. Furthermore, it will eventually save the Alikay Naturals Moisturizing Black Soap Shampoo from being fully ignored in the market and augmenting the overall revenue of the

Product Details

Alikay Naturals award-winning Moisturizing Black Soap Shampoo removes product buildup without stripping hair of vital moisture. This clarifying shampoo is made from raw Black Soap which heals damaged hair from deep within the follicles.

The tropical scented blend contains a mix of Cocoa Seed Powder, Plantain Skins, and Tea Tree Oil that protects and moisturizes. Perfect for use after taking down a protective style and removing all that build-up. Start fresh with each wash!

Featured Ingredients:

• Cocoa Seed Powder: promotes stronger hair, hydrates and reduces moisture loss
• Plantain: contains enzymes that reduce split ends and revive dull hair to avoid hair breakage
• Tea Tree Oil: contains antifungal, antibacterial, anti-inflammatory properties that breaks down undesirable buildup and residue at the scalp and roots

Safe for color-treated hair.

Usage & Ingredients

How to Use: Shake well to ensure ingredients are well blended. Avoid contact with eyes. Apply directly to the scalp of wet hair. Massage gently and scrub the scalp. Rinse thoroughly with warm water. Repeat if desired.

Hair Tips: Avoid lathering in a circular motion as this causes friction and tangles, leading to hair breakage. Rinse hair clean first with warm water to remove excess oil. For best results, follow with Alikay Naturals Caribbean Coconut Milk Conditioner.

Ingredients: Water (Aqua), Aloe Barbadensis (Aloe Vera) Leaf Juice, Elaeis Guineensis (Palm) Kernel Oil, Theobroma Cacao (Cocoa) Seed Butter, Butyrospermum Parkii (Shea Butter), Potash (Ashes of Plantain Skins), Cocoa Pods, Shea Tree Bark, Melaleuca Alternifolia (Tea Tree) Oil, Cocos Nucifera (Coconut) Oil, Fragrance (Parfum), Botanical Blend

Questions & Answers

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What phase of the product life cycle is the moisturizing black soap shampoo currently in?

What phase of the product life cycle is the moisturizing black soap shampoo currently in introduction maturity growth decline?