This just got serious ice cream

This just got serious ice cream

Cream, milk, skim milk, sugar, whey, cashews, corn sweeteners (corn and high fructose corn syrups), sweetened condensed skim milk (skim milk, sugar, corn syrup), vegetable oil (peanut, cottonseed, soybean and/or sunflower seed), refined peanut oil, cocoa processed with alkali, stabilizer (locust bean gum, guar gum), wheat flour, canola oil, refined coconut oil, butter, water, caramel color, sea salt, salt, mono and diglycerides, xanthan gum, soy lecithin, soybean oil, sodium bicarbonate, natural flavor. Contains Cashew, Coconut, Milk, Peanut, Soy, Wheat (Gluten).

Leah Oppelt was out at the Great Dane Pub & Brewing Co. on the Far East Side for a beer-and-chocolate pairing eight years ago when she invented what would become one of Madison’s favorite ice cream flavors.

Oppelt was eating salted caramels and cheese curds and drinking a beer flight. “I remember just thinking ‘sweet and salty,’” she said.

“Right then and there” she submitted This $&@! Just Got Serious in Chocolate Shoppe’s 2013 Create-A-Flavor Contest. The challenge was not only to come up with a winning flavor, but also to give it a memorable name.

She said she thought up probably 15 ideas in all. What some ice cream lovers now know as This $&@! Just Got Serious has salted caramel ice cream with sea salt fudge and salted cashews.

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Oppelt said she was tired of almonds and peanuts, and found it interesting that cashews were rarely incorporated into ice cream.

The prize, four free pints of ice cream a month for a year, didn’t do her much good because she was a competitive bodybuilder at the time and stayed away from the stuff. She wound up giving a lot of it away.

Oppelt, 46, had recently moved to Madison from La Crosse and had just joined Facebook, where she saw the contest advertised.

Serious ice cream

Chocolate Shoppe owner Dave Deadman and Leah Oppelt, the inventor of the flavor "This $&@! Just Got Serious."

With the name, she said she was going for something fun.

“So many things are very boring and plain,” she said. “I just wanted to do something completely off the wall.”

Oppelt, who grew up in Pasadena, California, and has worked in provider support for Exact Sciences since March 2019, said she didn’t expect Chocolate Shoppe to accept her flavor’s name because of the word written out in symbols. “But I think the name actually added to the success of the product,” she said.

She said she knew she couldn’t put a swear word in the name, so she left it open-ended. “You could certainly fill in a different word there potentially, like ‘stuff.’”

Oppelt forgot about the contest and didn’t know she had won until radio station WMMM (105.5 FM), which helped promote the contest, left her a voicemail.

After she signed a waiver giving Chocolate Shoppe the rights, the company wound up making the ice cream pretty much the way she submitted it, she said. The company got it trademarked in 2018.

Serious scooping

Cole Feit fills a waffle cone with a scoop of This $&@! Just Got Serious at the Chocolate Shoppe on Atwood Avenue.

KAYLA WOLF, STATE JOURNAL

Second-generation owner and CEO Dave Deadman said Chocolate Shoppe had been running the Create-A-Flavor Contest for about 10 years. It was a COVID-19 casualty in 2020 and 2021 because the pandemic limited access to the ice cream stores. The contest should be back for 2022, he said.

The company promoted the contest in its stores and some of the other places where its ice cream is sold. Organizers screened out the flavors that were impractical to make and put the top 25 flavors to a public vote on the company’s website and in the stores.

With a couple of minor tweaks, what Oppelt submitted would become a defining and award-winning flavor. “Serious,” as Deadman calls it, quickly became one of Chocolate Shoppe’s top flavors.

What sells best at the grocery store isn’t always what’s most popular in a cone or dish, where the top three generally rotate between Zanzibar chocolate, Serious and cookie dough, he said.

The company produces about 5,000 three-gallon cartons of Serious each year for ice cream stores, slightly less than Zanzibar, Deadman said.

Deadman and Oppelt

Chocolate Shoppe owner Dave Deadman and Leah Oppelt, inventor of the flavor "This $&@! Just Got Serious," in the backyard of the Chocolate Shoppe on Atwood Avenue.

KAYLA WOLF, STATE JOURNAL

Whether This $&@! Just Got Serious is her favorite flavor, Oppelt said, is a tough question.

“I’m always trying to live in the present moment,” she said. “And so, if I go to the ice cream store, I just get whatever is most appealing to me in that moment. I’ll be honest, the last time I went to Chocolate Shoppe, I got their cotton candy (ice cream).”

Kitty Kitty Bang Bang (cheesecake ice cream mixed with a sweet raspberry ripple, Oreo cookies and soft chocolate chunks) and Exhausted Parent (Bourbon-spiked espresso ice cream swirled with bittersweet chocolate chunks) are two other contest winners that have stuck around, Deadman said.

In 2013, This $&@! Just Got Serious was named the best new flavor by the National Ice Cream Retailers Association at its annual meeting in St. Louis. That year, 22 new flavors were submitted by association member companies. Oppelt said that honor won her more free ice cream.

Serious also took first prize this year at the World Dairy Expo for best ice cream with caramel.

When Deadman and Oppelt met for the first time this week to talk to a reporter, Deadman gave Oppelt 10 cards good for a free ice cream cone or dish and four This $&@! Just Got Serious T-shirts.

Oppelt didn’t take full advantage of her original prize when she won the contest. “At the time, I was actually dieting for a bodybuilding show, so I really couldn’t eat that much ice cream,” she said. “I would go in and get the free ice cream and then I would give it away to people.”

This $&@! Just Got Serious

Leah Oppelt displays her invented flavor "This $&@! Just Got Serious" at the Chocolate Shoppe on Atwood Avenue. 

KAYLA WOLF, STATE JOURNAL

Having a lively name influences what people think of the flavor, Deadman said. “Because it could have easily just been ‘salty caramel, chocolate, cashew flavor,’ and people would have been bored with it. But This Just Got Serious is just a fun name. And people are like, ‘What is that?’ And then they love it because it’s a great flavor.”

Oppelt said by design, the name is mysterious and doesn’t give away the flavor.

“I’m kind of a mysterious person in general,” she said, adding that the name promotes more curiosity. “Then, when you hear what the ingredients are, it’s so good that why wouldn’t you want to try it?”

Photos of the year: A look back at the Wisconsin State Journal's top photos of 2020

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Ryan Schmudlack carries Inga, 1 month, with Norah, 2, and Finn, 1, in tow, as the family walks through Tenney Park to the Yahara River for an afternoon canoe trip in Madison, Wis., Thursday, Jan. 2, 2020. AMBER ARNOLD, STATE JOURNAL

AMBER ARNOLD STATE JOURNAL

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As snow descends on Olbrich Park in Madison, Wis., Camille Conway and her daughter, Iris, 2, enjoy a swing along the shore of Lake Monona Wednesday, Jan. 15, 2020. JOHN HART, STATE JOURNAL

JOHN HART STATE JOURNAL

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Kimi Evelyn, a dancer studying under UW-Madison Professor of Dance Li Chiao-Ping rehearses a performance near the etching "The Means to an End... A Shadow Drama in Five Acts" by artist Kara Elizabeth Walker at the Chazen Museum of Art on the campus of UW-Madison in Madison, Wis. Thursday, Jan. 16, 2020. Dancers from the school will be part of a performance component of the museum's upcoming Faculty Exhibition 2020. JOHN HART, STATE JOURNAL

JOHN HART, STATE JOURNAL

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Fans of the Madison La Follette boys basketball team and guard David Gray (3) react during the closing seconds of La Follette's 71-61 Big Eight Conference win over rival Madison East at Madison East High School in Madison, Wis. Thursday, Jan. 16, 2020. JOHN HART, STATE JOURNAL

JOHN HART STATE JOURNAL

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Dr. Jennifer Kwon, a pediatric neurologist, tests 7-week-old Piper Droessler's strength at UW Hospital in Madison, Wis., Friday, Jan. 17, 2020. Born to Caiti and Ben Droessler (background), the Platteville baby was the first child in Wisconsin identified through newborn screening to have spinal muscular atrophy, a potentially fatal muscle wasting disease. She was also the state's first such baby to receive a gene therapy thought to be a cure. AMBER ARNOLD, STATE JOURNAL

AMBER ARNOLD, STATE JOURNAL

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Alyse Bartol, left, and Sara Park take a break from studying at the UW-Madison Memorial Union to goofing around out on the frozen ice of Lake Mendota. The sophomores said they thought the weather was perfect for taking photos on the ice. Snowfall overnight left a basket of white across the UW-Madison campus Thursday Jan. 23, 2020. STEVE APPS, STATE JOURNAL

STEVE APPS STATE JOURNAL

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Wisconsin Badgers forward Nate Reuvers (35) dunks in the 2nd half. The University of Wisconsin hosted Michigan State Saturday Feb. 1, 2020 in Big Ten basketball at the Kohl Center in Madison. Wisconsin won 64-63. STEVE APPS, STATE JOURNAL

STEVE APPS STATE JOURNAL

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Doug Endres, of Madison, and his 2-year-old golden retriever, Bosco, look out over Lake Monona near the mouth of the Yahara River at a spot they visit often in Madison, Wis., Tuesday, Feb. 4, 2020. AMBER ARNOLD, STATE JOURNAL

AMBER ARNOLD, STATE JOURNAL

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Courtney Byelich, left, Jeff White, center, and Mills Botham setting up the head of Lady Liberty. On Thursday Feb. 6, 2020 employees of the UW-Madison Memorial Union and other volunteers worked on preparing Lady Liberty on the ice of Lake Mendota for this weekends Winter Carnival. STEVE APPS, STATE JOURNAL

STEVE APPS STATE JOURNAL

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Will O'Rourke, 12, and his father, Steve Chvala, behind right, help carry the American flag to the ice of the Kohl Center during a ceremony honoring Madison-area law enforcement and emergency responders prior to a University of Wisconsin women's hockey team against Ohio State at the Kohl Center in Madison, Wis. Sunday, Feb. 16, 2020. Chvala is a member of the Madison Police Department. The team's annual "Fill the Bowl" promotion drew 14,361 fans, the second-largest announced crowd ever to see a women's hockey game in the United States. The Badgers prevailed in double-overtime, 2-1. JOHN HART, STATE JOURNAL

JOHN HART, STATE JOURNAL

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Wisconsin defenseman Grace Bowlby (13) and Ohio State forward Liz Schepers (21) get tangled up during the second period of Wisconsin's 2-1 double-overtime win at the Kohl Center in Madison, Wis. Sunday, Feb. 16, 2020. JOHN HART, STATE JOURNAL

JOHN HART, STATE JOURNAL

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Wisconsin Badgers guard Brad Davison (34) gets called for a foul while defending Rutgers Scarlet Knights guard Jacob Young (42) in the second half. The University of Wisconsin hosted Rutgers Sunday Feb. 23, 2020 at the Kohl Center in Madison. Wisconsin won 79-71. STEVE APPS, STATE JOURNAL

STEVE APPS STATE JOURNAL

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Members of the UW-Madison track and cross-country teams are reflected in a melting snow cover in Vilas Park during an afternoon training run in Madison, Wis. Monday, Feb. 24, 2020. JOHN HART, STATE JOURNAL

JOHN HART, STATE JOURNAL

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Taking advantage of the area's trend toward milder late-winter weather, Isabel Cwik, 20 enjoys a ride on a swing at Orton Park in Madison, Wis. Friday, March 6, 2020. JOHN HART, STATE JOURNAL

JOHN HART STATE JOURNAL

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Middleton forwards Sitori Tanin, left, and Karina Bursac (25) react following the team's 61-58 WIAA Division 1 sectional semifinal win over Madison Memorial at Monona Grove High School in Monona, Wis. Saturday, March 7, 2020. At right is Madison Memorial guard Brooke Peters (3). JOHN HART, STATE JOURNAL

JOHN HART, STATE JOURNAL

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Members of the Middleton girls basketball team celebrate their 61-58 WIAA Division 1 sectional semifinal win over Madison Memorial at Monona Grove High School in Monona, Wis. Saturday, March 7, 2020. JOHN HART, STATE JOURNAL

JOHN HART STATE JOURNAL

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India Anderson-Carter, right, announces that she will be a resident in obstetrics and gynecology at UW-Madison through a Virtual Match Day hosted by UW School of Medicine and Public Health, as her family, including her sister, Lexus, at left, react to the news in the basement of her parents' home in Madison, Wis., Friday, March 20, 2020. AMBER ARNOLD, STATE JOURNAL

AMBER ARNOLD, STATE JOURNAL

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Hanah Jon Taylor plays the saxophone outside his jazz club, Cafe Coda, on Williamson Street that was ordered to close earlier this week along with bars and restaurants across the state due to the spread of COVID-19, in Madison, Wis., Saturday, March 21, 2020. AMBER ARNOLD, STATE JOURNAL

AMBER ARNOLD, STATE JOURNAL

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Sign on the Orpheum Theater on State Street. Views from around State Street in Madison Monday March 23, 2020. STEVE APPS, STATE JOURNAL

STEVE APPS STATE JOURNAL

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With the "Saver at Home" order from the Governor, traffic volume is down included West Washington Ave Wednesday March 25, 2020. STEVE APPS, STATE JOURNAL

STEVE APPS STATE JOURNAL

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Taking advantage of the region's trend toward more moderate, spring-like temperatures, Jeff Reimann and his daughters Silvia, 7, and Mira, 4, and their Pumi breed dog, Remy, enjoy a cargo bike ride through Vilas Park in Madison, Wis. Friday, March 27, 2020. JOHN HART, STATE JOURNAL

JOHN HART, STATE JOURNAL

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A window decorated by 10-year-old Amina Diallo at her home in Deforest, Wis. offers support to essential workers continuing their duties in the midst of the coronavirus pandemic. Part of a nationwide effort to show appreciation for those whose careers are required during the global health crisis, each color represents a different line of work. Among the groups included are healthcare workers, of which her mother, BethAnn Soiliman-Abdalla, left, who is a nurse, is included. She is pictured at her home Wednesday, April 1, 2020. JOHN HART, STATE JOURNAL

JOHN HART, STATE JOURNAL

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With a camera mounted on a tripod, newlyweds Andrew and Emilye West, of Madison, walk around Capitol Square using the self-timer to take pictures on their wedding day, in Madison, Wis., Saturday, April 4, 2020. The couple planned their April 4 wedding last fall, which included family and friends, but had to change plans since the spread of COVID-19. They got married at a park in the town of Burke surrounded by a small group of friends who were practicing social distancing. AMBER ARNOLD, STATE JOURNAL

AMBER ARNOLD, STATE JOURNAL

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Town Dunn, Wis. resident Robert Wilson reviews his selections on his ballot while voting at the town's highway garage building Tuesday, April 7, 2020. JOHN HART, STATE JOURNAL

JOHN HART, STATE JOURNAL

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Doug Milks clean voting booths after being used for Spring elections at the East High School Tuesday April 7, 2020 in Madison, Wisconsin. STEVE APPS, STATE JOURNAL

STEVE APPS, STATE JOURNAL

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A monitor and chairs spaced six feet apart in the Capitol rotunda Wednesday April 15, 2020 for public viewing of a virtual session to take up legislation in response to the COVID-19 pandemic. They remained empty during the session. STEVE APPS, STATE JOURNAL

STEVE APPS STATE JOURNAL

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A medical team communicates with a nurse from a patient's hospital room through video conference at UW's American Family Children's Hospital in Madison, Wis., Tuesday, April 21, 2020. AMBER ARNOLD, STATE JOURNAL

AMBER ARNOLD, STATE JOURNAL

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Roughly 1,300 battery operated candles are placed outside the Wisconsin State Capitol to recognize people in Wisconsin that have been hospitalized due to COVID-19 in Madison, Wis., Thursday, April 23, 2020. AMBER ARNOLD, STATE JOURNAL

AMBER ARNOLD, STATE JOURNAL

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Unable to enter his residence due to ongoing coronavirus precautions, family members and friends of Donald Harrop celebrate his 103rd birthday through a closed doorway at the Milestone Senior Living Center in Cross Plains, Wis. Friday, April 24, 2020. Born in 1917, Harrop has now experienced two pandemics, the Spanish Flu of 1918, and the current COVID-19 crisis. Speaking to him through mobile phones are his granddaughter Tina Klimke and his great-granddaughter, Taylor Ziegler. JOHN HART, STATE JOURNAL

JOHN HART, STATE JOURNAL

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Longtime friends, from left, Mary Power, of Fitchburg, Karen Kilroy, of Stoughton, Jane Morgan, of Oregon, and Pattie Sartori, of Stoughton, at right, practice social distancing as they gather for an overdue visit, which included sharing books and food recipes, at Waterman Triangle Park in downtown Oregon, Wis., Wednesday, May 6, 2020. AMBER ARNOLD, STATE JOURNAL

AMBER ARNOLD, STATE JOURNAL

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A statue of Abraham Lincoln, a traditional gathering spot for photos of graduates at UW-Madison in Madison, Wis., remains fenced-off to visitors as the university takes precautions against the spread of the COVID-19 virus in Madison, Wis. Thursday, May 7, 2020. JOHN HART, STATE JOURNAL

JOHN HART, STATE JOURNAL

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UW-Madison graduates, from left, Jacob Tottleben, of St. Louis, Lindsey Fischer, of La Crosse, and Olivia Gonzalez, of Milwaukee, open bottles of champagne at the State and Park Street crosswalk to celebrate after watching their virtual spring commencement ceremony on the rooftop of Fischer's apartment, on campus in Madison, Wis., Saturday, May 9, 2020. AMBER ARNOLD, STATE JOURNAL

AMBER ARNOLD, STATE JOURNAL

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Danielle Toney Munz cleans the floor of her salon, The Cutting Edge Hair and Wellness Salon, as she prepares to reopen up her business Friday in Richland Center, Wis., Thursday, May 14, 2020. AMBER ARNOLD, STATE JOURNAL

AMBER ARNOLD, STATE JOURNAL

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Leo Jones, 5, watches the movie "Aladdin" from the window of a car during the opening night of the Duck Pond Drive-In outdoor movie series at the home of the Madison Mallards team at Warner Park in Madison, Wis. Wednesday, May 20, 2020. JOHN HART, STATE JOURNAL

JOHN HART, STATE JOURNAL

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Twin sisters Mia, left, and Audrey Walz, 14, explore the spring blossoms of crabapple trees during a visit to the UW Arboretum in Madison, Wis. Friday, May 22, 2020. JOHN HART, STATE JOURNAL

JOHN HART, STATE JOURNAL

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Jack Sosnowski, owner of Buck & Badger Northwoods Lodge on State Street, uses a tape measure to make sure the tables are 6-feet apart. Businesses across Dane County begin opening up up to 25% capacity under the county’s “Forward Dane” reopening plan. Business were opening up on State Street Tuesday, May,26, 2020. STEVE APPS, STATE JOURNAL

STEVE APPS STATE JOURNAL

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Police in riot gear blocking State Street from a group after a peaceful protest Saturday, May 30 evolved into vandalism and looting on State Street. STEVE APPS, STATE JOURNAL

STEVE APPS, STATE JOURNAL

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Protests that ended up on State Street and the Capitol Square in Madison turned destructive Saturday, May, 30, 2020. STEVE APPS, STATE JOURNAL

STEVE APPS, STATE JOURNAL

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Police in riot gear use tear gas and pepper spray to disperse a crowd after a peaceful protest Saturday, May 30 evolved into vandalism and looting on State Street. STEVE APPS, STATE JOURNAL

STEVE APPS STATE JOURNAL

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Police in riot gear use tear gas and pepper spray to disperse a crowd after a peaceful protest Saturday, May 30 evolved into vandalism and looting on State Street. STEVE APPS, STATE JOURNAL

STEVE APPS STATE JOURNAL

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Anders Martin, co-owner of Sunshine Daydream in Madison, Wis., surveys damage to his business following an overnight looting and rioting spree along State Street in the city's downtown Sunday, May 31, 2020. Volunteers swept broken glass, scrubbed graffiti and helped city workers right toppled planters along the pedestrian mall, where Madison police said about 75 businesses were looted or damaged during the riot, in which a police squad car was torched. (AP Photo/John Hart, Wisconsin State Journal)

John Hart

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Niya McBride, 32, reacts to comments by Madison Mayor Satya Rhodes-Conway during a press conference addressing an overnight looting and rioting spree along State Street in Madison, Wis. Sunday, May 31, 2020. McBride, who has been homeless since 2017, said she suffered injuries that required medical attention after she became caught up in a stampede of rioters during the Downtown melee. JOHN HART, STATE JOURNAL

JOHN HART STATE JOURNAL

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Silvestre Mendez, is reflected in a remaining pane of glass in the front window of Rising Son's Deli on State street. Clean up continued Monday, June 1, 2020 for State Street businesses that were damage during the second night of protests in downtown Madison. STEVE APPS, STATE JOURNAL

STEVE APPS, STATE JOURNAL

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Protesters circling around other protesters on the closed John Nolan Drive. Several hundred protesters marched through the streets of Madison, Wisconsin and blocked all six lanes of John Nolan Dr Monday, June, 1, 2020 as part of what they say will be a week of action against police brutality and "white supremacy." STEVE APPS, STATE JOURNAL

STEVE APPS STATE JOURNAL

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Paint covers the "Forward" statue outside the Wisconsin State Capitol after riots broke out downtown the previous night, in Madison, Wis., Tuesday, June 2, 2020. AMBER ARNOLD, STATE JOURNAL

AMBER ARNOLD, STATE JOURNAL

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(From left) Sapphina Roller, 19, her mom, Emida and sister, Zaria, 17, pack up art supplies after painting a mural on a boarded up business on State Street in Madison, Wis., Tuesday, June 2, 2020. AMBER ARNOLD, STATE JOURNAL

AMBER ARNOLD, STATE JOURNAL

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During a gathering at the Boys and Girls Club of Dane County's Allied Family Center in Madison, Wis. Wednesday, June 3, 2020, area law enforcement officers kneel with residents and community leaders during a moment of silence to remember George Floyd who died last week while in the custody of Minneapolis police officers. Pictured from left are Armani Bey of the All of Us or None civil and human rights organization, Lt. Reggie Patterson of the Madison Police Department's West District, community member Alton Cunningham, and Justin Creech, an officer with the Madison Police Department's Midtown District. JOHN HART, STATE JOURNAL

JOHN HART, STATE JOURNAL

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Carryout orders are served through an opening in a plywood-covered facade of Himal Chuli on State Street in Madison, Wis. Saturday, June 6, 2020. JOHN HART, STATE JOURNAL

JOHN HART, STATE JOURNAL

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Noelle Hetzel, a body paint artist from Hartford who is assisting artist Dawn Marie Svanoe with the project, right, works on Deondra Brown in Madison, Wis., Sunday, June 7, 2020. Svanoe, who is making a mural painting activists of the Black Lives Matter movement, will be selling photographs and posters of her work to raise money for Urban Triage in Madison. AMBER ARNOLD, STATE JOURNAL

AMBER ARNOLD, STATE JOURNAL

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A group marches from Park Street toward State Street during a Black Lives Matter Solidarity March organized by the African American Council of Churches in Madison, Wis., Sunday, June 7, 2020. AMBER ARNOLD, STATE JOURNAL

AMBER ARNOLD, STATE JOURNAL

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Mankah Mitchell, of Madison, and her son, Braylon, 7, stop to remember George Floyd during a Black Lives Matter Solidarity March organized by the African American Council of Churches on State Street in Madison, Wis., Sunday, June 7, 2020. AMBER ARNOLD, STATE JOURNAL

AMBER ARNOLD, STATE JOURNAL

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People march up State Street toward the state Capitol during a Black Lives Matter Solidarity March organized by the African American Council of Churches in Madison, Wis., Sunday, June 7, 2020. AMBER ARNOLD, STATE JOURNAL

AMBER ARNOLD, STATE JOURNAL

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Lynn DuPree, front, and John Burgar, both of Madison, use the slot machines that have protective dividers between them due to COVID-19 at Ho-Chunk Gaming Madison in Madison, Wis., Tuesday, June 9, 2020. AMBER ARNOLD, STATE JOURNAL

AMBER ARNOLD, STATE JOURNAL

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Susan Stern, right, moves the tassel on her son Jericho's graduation cap as a group of graduates from Madison West High School's class of 2020 gather outside the high school with their families after parading down Chadbourne Avenue in Madison, Wis., Saturday, June 13, 2020. The event, organized by students, was mostly graduates who live in the University Heights neighborhood. AMBER ARNOLD, STATE JOURNAL

AMBER ARNOLD, STATE JOURNAL

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Layla Beier, 16, dances with Mel Boudreau, left, and Hannah Decker, right, as a party crew visits Beier at her home for "A Day to Remember" event put on by Heartland Church in Sun Prairie, Wis., Sunday, June 14, 2020. Due to COVID-19, the church was unable to host their annual "Night to Remember" event at Monona Terrace, a prom-like experience for people with special needs, so they brought a small dance party to their guests. AMBER ARNOLD, STATE JOURNAL

AMBER ARNOLD, STATE JOURNAL

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Augie Wagner, 12, prepares to put an order in the back of a customer's truck as he works with Kay Jensen, left, of JenEhr Farm in Sun Prairie, during the Dane County Farmers' Market local food pick up at Alliant Energy Center's Willow Island in Madison, Wis., Wednesday, June 17, 2020. AMBER ARNOLD, STATE JOURNAL

AMBER ARNOLD, STATE JOURNAL

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Lily Miller President of Union Directors cleans off the spaced out tables and chairs. Chairs and tables were brought out to the UW-Madison Memorial Union Terrace Thursday, June 18, 2020 in advance of their June 22 opening. The venue will be kept at around 17% capacity and will be reservation only. STEVE APPS, STATE JOURNAL

STEVE APPS, STATE JOURNAL

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Dan Tortorice, center, sits with his grandchildren, Aria Oettiker, 9, left, and her brother, Anthony, 6, as they eat ice cream during a visit to Henry Vilas Zoo on the first day of the reopening since it closed due to COVID-19 in Madison, Wis., Thursday, June 18, 2020. AMBER ARNOLD, STATE JOURNAL

AMBER ARNOLD, STATE JOURNAL

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Dwyquan Morris, of Madison, shares a moment with his daughter, Naomi Lawrence, 6, during a Juneteenth event at Olin Park in Madison, Wis., Friday, June 19, 2020. AMBER ARNOLD, STATE JOURNAL

AMBER ARNOLD, STATE JOURNAL

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An empty pedestal where the Forward statue once stood. Scenes from around the State Capitol Wednesday, June, 24, 2020 the morning after protesters tore down statues of Forward and a Union Civil War colonel. Protesters also assaulted a state senator and damaged the Capitol Tuesday night after the arrest of a Black activist earlier in the day. STEVE APPS, STATE JOURNAL

STEVE APPS STATE JOURNAL

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Herman Kaldenberg, 97, a regular customer at the Piccadilly Lilly Diner in Lone Rock, Wis., shares a laugh with visitors during one of his near daily stops at the restaurant Tuesday, June 30, 2020. JOHN HART, STATE JOURNAL

JOHN HART, STATE JOURNAL

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On Wednesday, July 1, 2020, Pat Dye working in the near empty Mackesey's Irish Pub on State Street. Bar owners were operating under new restrictions, that basically shuts them down. They can only be open for takeout only. STEVE APPS, STATE JOURNAL

STEVE APPS STATE JOURNAL

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Lucy Bobzien, 8, right, and her sister, Norah, 6, of Madison, splash each other as they swim in the Yahara River near Riverside Drive during an outing with their mom in Madison, Wis., Wednesday, July 8, 2020. AMBER ARNOLD, STATE JOURNAL

AMBER ARNOLD, STATE JOURNAL

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(From left) Bailie Wellner, of Boscobel, and Bryce Clark, of Muscoda, pass time as they wait for the featured movie "Fast & Furious" to start at Starlite 14 drive-in theater in Richland Center, Wis., Friday, July 10, 2020. AMBER ARNOLD, STATE JOURNAL

AMBER ARNOLD, STATE JOURNAL

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Ethan Brown-Scott, 14, left, and his sister, Mya, 13, with Kati Stone, in background, spray colored water in a crowd as they attend a Paint Your Pride event at the intersection of State and Gorham Streets in Madison, Wis., Sunday, July 12, 2020. AMBER ARNOLD, STATE JOURNAL

AMBER ARNOLD, STATE JOURNAL

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(From left) Counselor Mitchel Pronga plays a board game with summer campers Kayla Castill, 9, Ava Guimond, 12, and Lila Arkin, 10, at Lussier Family East YMCA in Madison, Wis., Wednesday, July 15, 2020. AMBER ARNOLD, STATE JOURNAL

AMBER ARNOLD, STATE JOURNAL

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Social Distancing mark on the stairs to the water slides. Madison’s Goodman Pool finally opens for the season, with new capacity limits, a mask mandate and reduced hours. The pool was photographed Thursday, July 16 ,2020 STEVE APPS, STATE JOURNAL

STEVE APPS STATE JOURNAL

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During a rally held in conjunction with nationwide "Strike for Black Lives" gatherings, participants march along Williamson Street in Madison, Wis. Monday, July 20, 2020. Taking part in the demonstration at center are Rachel Chisman and her daughter, Eden. JOHN HART, STATE JOURNAL

JOHN HART, STATE JOURNAL

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HaakHagen Goat Grazing, a farm out of Poynette run by friends Greg Haak and Brooke Hushagen was photographed Wednesday, July 22, 2020 setting up for grazing at Olin Park in Madison. STEVE APPS, STATE JOURNAL

STEVE APPS STATE JOURNAL

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Goodman Community Center summer camp members Ma'isha Suwareh, 9, left, and Slimatou Barry, 8, enjoy a run through the waters of the center's splash pad as they make the most of the day's sunny conditions in Madison, Wis. Friday, July 24, 2020. JOHN HART, STATE JOURNAL

JOHN HART STATE JOURNAL

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Participants in a one-week session through St. Ambrose Academy's Summer Skills Workshop go birding at Owen Conservation Park in Madison, Wis., Tuesday, July 28, 2020. AMBER ARNOLD, STATE JOURNAL

AMBER ARNOLD, STATE JOURNAL

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As business owners along State Street in Madison Wis. consider the best ways to move forward after pandemic concerns and racial justice protests challenged their enterprises, Michelangelo's Cafe owner Sam Chehade looks out the front window of his shop in Madison, Wis. Wednesday, July 29, 2020. JOHN HART, STATE JOURNAL

JOHN HART, STATE JOURNAL

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Ari Viscarra and Sean Kim, both of Madison, wait with other vehicles on the racetrack of the Wisconsin State Fair Park prior a daily opening of the Fair Food Drive-Thru event in West Allis, Wis. Thursday, July 30, 2020. JOHN HART, STATE JOURNAL

JOHN HART, STATE JOURNAL

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Wisconsin football team at practice Monday, August 10, 2020. The Big Ten will make an announcement Tuesday that will cancel the fall football season. STEVE APPS, STATE JOURNAL

STEVE APPS STATE JOURNAL

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Mourners gathered Thursday, August 13, 2020 at Brittingham Park in Madison, Wisconsin to release balloons at 11:11am, the moment Anisa Scott’s family was due to withdraw life support from the 11-year-old shooting victim. STEVE APPS, STATE JOURNAL

STEVE APPS STATE JOURNAL

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Sue Leute of East Dubuque, Ill. heads out into the waters of Lake Wingra in Madison, Wis. during a paddleboard outing with her long-haired chihuahua, Peanut, during a day trip to the city with her husband, Kevin, Wednesday, Aug. 19, 2020. JOHN HART, STATE JOURNAL

JOHN HART, STATE JOURNAL

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Family and friends of Anisa Scott, an 11-year-old Madison, Wis. girl killed by gunfire while riding a vehicle, gather as doves are released in her memory prior to a memorial service and celebration of her life in the city Saturday, Aug. 22, 2020. JOHN HART, STATE JOURNAL

JOHN HART, STATE JOURNAL

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Liam McCarthy who works for Teddywedgers, waiting for workers to arrive to board up the broken windows on the State Street Business. Cleanup from early morning vandalism on State Street and the Capital S was photographed Tuesday, Aug. 25, 2020. STEVE APPS, STATE JOURNAL

STEVE APPS STATE JOURNAL

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A candle light vigil was held on the Capital Square as part of the protests that continued in Madison, Wisconsin Tuesday, Aug.,25, 2020 over the shooting of Jacob Blake in Kenosha. STEVE APPS, STATE JOURNAL

STEVE APPS STATE JOURNAL

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Adhering to protocols put in place due to the ongoing coronavirus pandemic, members of the UW-Madison marching band wear face coverings and play instruments with bell covers during a limited capacity practice session on the campus in Madison, Wis. Thursday, Aug. 27, 2020. JOHN HART, STATE JOURNAL

JOHN HART, STATE JOURNAL

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With students seated at a distance from each other due to ongoing COVID-19 concerns, UW-Madison philosophy professor Harry Brighouse leads a discussion with the group in an Ingraham Hall lecture room on the campus in Madison, Wis. Tuesday, Sept. 1, 2020. JOHN HART, STATE JOURNAL

JOHN HART, STATE JOURNAL

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Pedestrians crossing State Street during a rainy and cold day Tuesday, Sept. 8, 2020. STEVE APPS, STATE JOURNAL

STEVE APPS STATE JOURNAL

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A student’s window at Sellery Hall displays a message that many in the quarantined dorm may have been thinking Thursday Sept. 10, 2020 as the university took steps to address a COVID-19 outbreak on campus. STEVE APPS, STATE JOURNAL

STEVE APPS STATE JOURNAL

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Unloading food at Sellery HallThursday, Sept., 10, 2020. This was day one of the 14 day quarantine at Witte and Sellery Halls quarantine Thursday, Sept., 10, 2020. STEVE APPS, STATE JOURNAL

STEVE APPS STATE JOURNAL

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Carlas Brown prays during an outdoor service in the parking lot at S.S. Morris Community AME Church on Milwaukee Street in Madison, Wis., Sunday, Sept. 13, 2020. AMBER ARNOLD, STATE JOURNAL

AMBER ARNOLD, STATE JOURNAL

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Adrian Purnae, 10, of Madison, leads a group from McPike Park to Orton Park during a Kids March for Black Lives event in Madison, Wis., Sunday, Sept. 13, 2020. AMBER ARNOLD, STATE JOURNAL

AMBER ARNOLD, STATE JOURNAL

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People working to prepare absentee ballots. Wisconsin’s clerks are sending out thousands of absentee ballots starting today. On Tuesday, Sept., 15, 2020 work was being completed to prepare the ballots to be mailed at the City-County Building in Madison. STEVE APPS, STATE JOURNAL

STEVE APPS STATE JOURNAL

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The Green Bay Packers run out to an empty Lambeau Field Sunday, Sept., 20, 2020. The Packers played with empty seats because of the COVID cases spiking in Wisconsin. STEVE APPS, STATE JOURNAL

STEVE APPS, STATE JOURNAL

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Creative Learning Preschool student Zachary Braun, 4, reacts under a cascade of thrown leaves during a first-day-of-autumn visit with teachers and classmates to the grounds of the Wisconsin State Capitol in Madison, Wis. Tuesday, Sept. 22, 2020. JOHN HART, STATE JOURNAL

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Stephanie Rytilahti and her children, Cecil, 7, Sorrel, 4, and Orion, 2, and dogs Pineapple, Boots and Gigi enjoy an autumn outing as they make their way along Ohio Street in Madison, Wis. Wednesday, Sept. 30, 2020. JOHN HART, STATE JOURNAL

JOHN HART, STATE JOURNAL

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Tent encampments are popping up around Madison for the homeless. The homeless at McPike Park and Reindahl Park were photographed Thursday, Oct. 1, 2020. STEVE APPS, STATE JOURNAL

STEVE APPS STATE JOURNAL

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After morning rain showers moved through the area, Joaquin Perez, 12, enjoys and afternoon of sunshine and in-line skating during a trip to the Irwin A. and Robert D. Goodman Skatepark at Madison’s McPike Park in Madison, Wis. Monday, Oct. 12, 2020. JOHN HART, STATE JOURNAL

JOHN HART STATE JOURNAL

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April Prusia kneels down by a group of piglets that got out of their fenced area on her farm, DorothyÕs Range Farm, where she raises pastured Gloucestershire Old Spots pigs in Blanchardville, Wis., Thursday, Oct. 15, 2020. AMBER ARNOLD, STATE JOURNAL

AMBER ARNOLD, STATE JOURNAL

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Wheeling through changing autumn colors of the UW Arboretum, a bicyclist enjoys the day's cool, but dry and calm conditions during the outing along Arboretum Drive in Madison, Wis. Monday, Oct. 19, 2020. JOHN HART, STATE JOURNAL

JOHN HART, STATE JOURNAL

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Madison, Wis. residents Evelio Mancera and his daughter, Jennifer Mancera, fill out their ballots on the first day of the state's in-person absentee voting window for the Nov. 3 election outside the city's City-County Building Tuesday, Oct. 20, 2020. JOHN HART, STATE JOURNAL

JOHN HART, STATE JOURNAL

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Towering red cedar trees share a bluff above the Wisconsin River Valley at Gibraltar Rock State Natural Area near Lodi, Wis. Exploring the area during a visit Tuesday, Oct. 20, 2020 is Christine Marsh of Glenbeulah, Wis. JOHN HART, STATE JOURNAL

JOHN HART, STATE JOURNAL

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The Wisconsin Badgers hosted Illinois in Big Ten football Friday, Oct., 23, 2020 at Camp Randall Stadium in Madison, Wi. STEVE APPS, STATE JOURNAL

STEVE APPS, STATE JOURNAL

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Pat Butler, Chief Inspector, checking on absentee ballots. at Mendota Elementary School Tuesday, Nov., 3, 2020 in Madison, Wisconsin.. (AP Photo/Wisconsin State Journal, Steve Apps)

STEVE APPS STATE JOURNAL

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Michelle Masterson takes a selfie in front of the "I Voted Today" sign outside Oregon Village Hall polling place in Oregon, Wis., Tuesday, Nov. 3, 2020. AMBER ARNOLD, STATE JOURNAL

AMBER ARNOLD, STATE JOURNAL

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Poll worker Joyce Kaping cleans a protection barrier during down time between voters at First Lutheran Church polling place in Stoughton, Wis., Tuesday, Nov. 3, 2020. AMBER ARNOLD, STATE JOURNAL

AMBER ARNOLD, STATE JOURNAL

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Medical staff attending to patients stricken with COVID-19 don protective equipment in a unit dedicated to treatment of the novel coronavirus at UW Health in Madison, Wis. Thursday, Nov. 5, 2020. JOHN HART, STATE JOURNAL

JOHN HART, STATE JOURNAL

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A pro Trump "STOP THE STEAL" rally was held Friday, Nov., 6, 2020 at the State Capitol in Madison, Wisconsin. STEVE APPS, STATE JOURNAL

STEVE APPS STATE JOURNAL

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Black Lives Matter protesters square off with Trump protesters at a Trump "STOP THE STEAL" rally that was held Friday, Nov. 6, 2020 at the State Capitol in Madison, Wisconsin. STEVE APPS, STATE JOURNAL

STEVE APPS, STATE JOURNAL

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Angela Maloney, Madison, left, and Eva Szocik, Milwaukee, celebrate the Biden win. Supporters of former Vice President Joe Biden celebrate Saturday, Nov., 7, 2020 at the State Capitol in Madison, Wisconsin. They were celebrating the projection that he would be the next President of the United States. STEVE APPS, STATE JOURNAL

STEVE APPS STATE JOURNAL

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Supporters of former Vice President Joe Biden celebrate Saturday, Nov. 7, 2020 at the State Capitol in Madison, Wisconsin. They were celebrating the projection that Biden would be the next President of the United States. STEVE APPS, STATE JOURNAL

STEVE APPS, STATE JOURNAL

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Sons of the American Revolution member Mike Nelson carries an American Flag toward a Veterans Day observance at Union Rest in Forest Hill Cemetery in Madison, Wis. Wednesday, Nov. 11, 2020. Presented by the Sons of Union Veterans of the Civil War Henry Harnden Camp #2, the gathering was held to honor today's veterans through remembrances of historic military heroes with local ties. JOHN HART, STATE JOURNAL

JOHN HART STATE JOURNAL

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The Green Bay Packers hosted the Jacksonville Jaguars at Lambeau Field Sunday, Nov. 15, 2020. STEVE APPS, STATE JOURNAL

STEVE APPS, STATE JOURNAL

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Green Bay Packers defense celebrates a 2nd quarter interception by Adrian Amos (31) . The Green Bay Packers hosted the Jacksonville Jaguars at Lambeau Field Sunday, Nov. 15, 2020. STEVE APPS, STATE JOURNAL

STEVE APPS STATE JOURNAL

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A late afternoon sun silhouettes a visitor to the shoreline Lake Wingra at Vilas Park in Madison, Wis. Tuesday, Nov. 17, 2020. JOHN HART, STATE JOURNAL

JOHN HART STATE JOURNAL

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Election officials from around Dane County brought in ballots Thursday, Nov. 19, 2020 to the Monona Terrace in Madison, Wisconsin for the recount that begins Friday. STEVE APPS, STATE JOURNAL

STEVE APPS STATE JOURNAL

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Kate Dale, left, and her sister, Meg Prestigiacomo, with a picture of their mother, Anne Heine, who died from COVID-19 in July on her 73rd birthday, outside Prestigiacomo's home in Madison, Wis., Thursday, Nov. 19, 2020. AMBER ARNOLD, STATE JOURNAL

AMBER ARNOLD, STATE JOURNAL

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The goal is not counted as Wisconsin's Jason Dhooghe (23) collides with Penn State's Oskar Autio (35) in the second period at La Bahn Arena in Madison, Wis., Monday, Nov. 23, 2020. AMBER ARNOLD, STATE JOURNAL

AMBER ARNOLD, STATE JOURNAL

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The season's first measurable snowfall adds a wintry look to the area's surroundings for this dog owner and her pet exploring the morning accumulation during a walk through Harvey E. Schmidt Park in Madison, Wis. Tuesday, Nov. 24, 2020. JOHN HART, STATE JOURNAL

JOHN HART, STATE JOURNAL

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Empty seats at the Kohl Center as the Wisconsin Badgers take on Arkansas-Pine Bluff Golden Lions in a men's basketball game in Madison, Wis., Friday, Nov. 27, 2020. AMBER ARNOLD, STATE JOURNAL

AMBER ARNOLD, STATE JOURNAL

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Making the most of the waning days of autumn, a group of frisbee enthusiasts enjoy a game of Ultimate while watching the day's sun set and an evening moon rise along the Lake Michigan lakefront in Milwaukee, Wis. Saturday, Nov. 28, 2020. JOHN HART, STATE JOURNAL

JOHN HART, STATE JOURNAL

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A nearly-full moon ascends in the sky behind a pair of visitors to the Lake Michigan lakefront in Milwaukee, Wis. Saturday, Nov. 28, 2020. JOHN HART, STATE JOURNAL

JOHN HART, STATE JOURNAL

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Wisconsin Badgers basketball players cheer on their team from the bench at the end of the second half of a game against Green Bay Phoenix at the Kohl Center in Madison, Wis., Tuesday, Dec. 1, 2020. AMBER ARNOLD, STATE JOURNAL

AMBER ARNOLD, STATE JOURNAL

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Joshua Jaeschke, 18, a senior at Middleton High School, plays the euphonium outside a family member's home on a farm in Oregon, Wis., Wednesday, Dec. 2, 2020. AMBER ARNOLD, STATE JOURNAL

AMBER ARNOLD, STATE JOURNAL

POYStateJournal119

Willie Lyons pounds a nail into a board to use as a coat hook at the entrance of his new tiny hut at an Occupy Madison tiny house village at the former Wiggie's Bar location on the North Side in Madison, Wis., Saturday, Dec. 5, 2020. AMBER ARNOLD, STATE JOURNAL

AMBER ARNOLD, STATE JOURNAL

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Green Bay Packers inside linebacker Christian Kirksey (58) defends on a pass attempt to Philadelphia Eagles running back Boston Scott (35) in the 1st quarter. The Green Bay Packers hosted the Philadelphia Eagles Sunday, Dec.6, 2020 at Lambeau Field in Green Bay. STEVE APPS, STATE JOURNAL

STEVE APPS, STATE JOURNAL

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Green Bay Packers wide receiver Davante Adams (17) hands the ball to quarterback Aaron Rodgers (12) after Rodgers threw a 9-yard touchdown pass in the 3rd quarter. This was Rodgers 400 career touchdown pass. The Green Bay Packers hosted the Philadelphia Eagles Sunday, Dec.6, 2020 at Lambeau Field in Green Bay. STEVE APPS, STATE JOURNAL

STEVE APPS, STATE JOURNAL

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Marshall's Laura Nickel (32) looks for a pass around New Glarus' Alexandra Atwell (15) and Grace Nommensen (20) in the first half of a basketball game at New Glarus High School in New Glarus, Wis., Tuesday, Dec. 8, 2020. AMBER ARNOLD, STATE JOURNAL

AMBER ARNOLD, STATE JOURNAL

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Enjoying an unseasonably mild afternoon of weather, Ebba Patterson, 8, and her brother, Owen, 6, engage in a "cattail fight" during a visit to Vilas Park in Madison, Wis. Wednesday, Dec. 9, 2020. JOHN HART, STATE JOURNAL

JOHN HART STATE JOURNAL

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Wisconsin Badgers forward Micah Potter reacts after dunking the ball in the first half of a game against Rhode Island Rams at the Kohl Center in Madison, Wis., Wednesday, Dec. 9, 2020. AMBER ARNOLD, STATE JOURNAL

AMBER ARNOLD, STATE JOURNAL

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Lodi basketball players cheer their team on from the bleachers in the first half of a basketball game against New Glarus at Lodi High School in Lodi, Wis., Friday, Dec. 11, 2020. AMBER ARNOLD, STATE JOURNAL

AMBER ARNOLD, STATE JOURNAL

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Brittany Pahnke, of Madison, sings into a microphone as she warms-up for the Wisconsin Chamber Choir's Car Carols concert from the roof of a parking garage at American Family Insurance in Madison, Wis., Saturday, Dec. 12, 2020. AMBER ARNOLD, STATE JOURNAL

AMBER ARNOLD, STATE JOURNAL

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