Instagram Stories are a fantastic way to engage with followers and create new leads. One of the advantages Stories have over Feed posts is that you can add links to them. If you have 10,000 followers or more, adding a link to your Instagram Story is super easy. Here’s what to do:
But what if you don’t have 10K+ followers yet? Link In Bio: A Hack for Under-10K AccountsThe only place an account with fewer than 10K followers can post a link is in their bio. This is a bummer, because even if we tell followers they can find the link there, they might not bother to take that extra step. The trick is to make it easy for them to tap through to your profile. And you can do that by adding a @Mention sticker to your Story. Here’s what to do:
For a more discreet look, you can shrink the sticker until it’s barely visible and place it on top of a logo or other image. That way, you can encourage your followers to tap on that image instead of the @Mention sticker. I'm sure you've heard the big news - Instagram now allows all users to share links in their Stories! In the past, the feature was available for those users with 10k followers or verified accounts. Stories offer businesses a unique opportunity to capture the direct attention of audiences and potential customers, drive traffic and increase sales.
If you are a marketer, you probably know that this Instagram update is something that we all waited for. Continue reading to discover the benefits of this feature. Instagram's link stickers are available to everyone
1. What is the Instagram Stories featureThe Instagram Story feature is a simple way to share your photos or videos with your followers for 24 hours. Then your Stories will disappear. If you want your Stories to be visible even after 24 hours, you have the option to highlight them. What are Instagram highlights?Basically, Instagram highlights are the Instagram Stories you choose to feature on your profile forever. When you add a story to a highlight, it will be visible even after 24 hours, so it's a great way to promote your products. For example, at Socialinsider, we are using this feature to highlight our:
2. How to add links to your StoriesOne of Instagram’s biggest issues as a social media marketing tool is that links in captions aren’t clickable. You can add a URL to your Instagram post caption, but this is not a solution. Plus, it looks inadequate within the platform.
Here are the steps to add a Link sticker:
Instagram seems to be making huge breakthroughs for marketers these days, with its many Instagram Stories link updates. For example, did you know Instagram is now allowing customization for text on link stickers? In an attempt to maybe increase the link clicks on Stories, Instagram goes even further with the personalization process, allowing social media managers that play with Stories to also choose from a range of color options for the sticker display. Add a call to action for your Instagram Story linkBefore posting your Story, make sure you add a call to action. If you want your audience to click on your link, you have to remind them to click the link. You can choose one of these call-to-actions:
Once you've done the steps above, your Instagram Story is ready to be published! Adding interactive stickers or .gif may increase the interactions and the retention rates for Stories. If you want your Stories to be more interactive, add a poll or a question sticker next to the Instagram link Stories sticker. Instagram Poll Stickers can help you boost the chances of interacting with your followers in Stories. Poll Stickers provides a novel way for poll responders to strike up a conversation with you. You have a 24-hour window of time to DM anyone who responded to your IG Poll Sticker. Poll sticker analytics allows you to message your followers by navigating to your Instagram story, then swiping up to view the analytics. One of the key things about Poll Stickers is that you get a list of people who answered your poll. Just look for a tiny paper plane icon that will appear next to the names of IG account holders. Click on this new icon (paper plane) to DM them. You can also provide additional information, start a conversation with them, or send them to your landing page with a link. 3. Analyze the performance of your Instagram StoriesThere are two options to access Stories analytics for your business profile. You get insights using the native app or you could choose an analytics tool such as Socialinsider which gives you a complete overview of your profile. Discover how to improve your content Stories, engagement, profile reach by using an analytics tool. Within the native app, the Instagram Stories metrics are divided into three sections:
Accessing Socialinsider, you'll get:
Final thoughtInstagram Stories provides you the opportunity to tell your brand's Story and present your content excitingly and uniquely. Related articles:
Why can't I add links to my Instagram story?How do I get qualified to add links to Instagram stories? There are currently only two ways to “earn” the option to add links into Instagram stories: Either have 10,000+ followers or have a verified account. Links in Instagram stories were originally only available to users with a huge number of followers.
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