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For the novice LinkedIn user, sharing a LinkedIn post is not the most natural thing to do, especially when you want to share what is on your company page. LinkedIn would prefer you paid for advertising to build your business. However, it is possible to increase the reach of the content on your company page by leveraging your
employees to share content with their personal networks. As a general workflow for marketing digital content: As with many social networks, how you share LinkedIn posts, links, and other
information changes over time, and there have recently been several updates to how LinkedIn works. Let’s look at how your co-workers can help increase the visibility of your company thought leadership content via LinkedIn. If you cannot immediately see the company update that you want to share when you navigate to your personal page, look for the “Sort By” tool. If you select ‘Recent Updates’ from the available options, LinkedIn
should change your feed from showing “Top Updates” to presenting the updates in chronological order. Another embedded LinkedIn feature is the ability to @mention company pages and people within a post, using the “@” prefix. Individuals or companies referenced in this manner get a LinkedIn notification when they receive a
mention. A correctly built LinkedIn Company Page differs from a personal profile. Although there are companies that continue to create company pages as profiles, this is not recommended. Touchline helps small businesses get up and running on LinkedIn as part of the Digital Marketing Starter Program. A company page, unlike a personal
profile, cannot: Unless company page posts are shared, liked, or set up for paid promotion, the only potential audience for your updates is those that follow the company page. For this reason, it is crucial to leverage company employees to share compelling company content. For
salespeople, this is an easy, non-invasive, way of staying in front of prospects and customers. Administrators on company pages have an interface through which they can edit the page, create updates, view associated analytics, and see relevant notifications. If you are not the LinkedIn company page admin, you will not be able to access these options. You
can widen the scope of your audience without paying for advertising. With the tips provided on how your employees can share a LinkedIn post, you should be able to better reach new audiences on LinkedIn. Related PostsLinkedIn Sharing ExplainedIn this article, we'll be discussing how LinkedIn users can amplify the reach of their company page content by sharing it out via their LinkedIn connection networks. Let's dive into the anatomy of the LinkedIn share. The LinkedIn Company Page Admin CenterCompany page administrators have access to an interface where they can make updates, edit the company page, view company page analytics, and see company page notifications. We'll use TSL Marketing's own LinkedIn company page in the examples below. Want to Share Your Content Further and
Faster? Sharing ON a LinkedIn Company PagePosting a link to your LinkedIn Company page allows you to post an update out to all your page followers. Page admins can do this via the "Admin Center" on the company page. If you aren't an admin, you'll need to become one. You'll have to follow these steps to become an administrator of your LinkedIn Company page. If you aren't an admin, then these options won't be visible to you. If you haven't already created a company page, you can follow the steps here to get started: Create a LinkedIn Company Page. Read my next article for tips on how to create great content for LinkedIn. Managing Your Company PageTo create posts from the public company page view, admins need to enter the “Admin Center” via the sidebar where your company is listed. Just click on your company’s name and it will direct you there. When you create updates via the company page's admin center, you can make edits to the social media copy by clicking on “Start a Post.” You can then draft your post in the space directly under your company logo. You can also edit the image that renders. If an image doesn't render, you can select a new one via the camera icon. You can also add a video or file to your post. In the updates section, you can no longer update the headline and meta description. In fact, meta descriptions no longer appear in the LinkedIn feed. Useful Features for Company Page Updates@Mentioning People and Companies from the Company PageAn interesting feature for company page updates is the ability of company pages to @ mention people and other organizations. When you do this, the @mention will create a link in the post to the profile of the person you mentioned. You can also @ mention other organizations. Unlike @ mentions on personal profile posts, the person or persons mentioned on company page posts do not receive notifications. To do this, you just type the @ symbol and start typing a name or company name. Once you've got your copy ready and you've added in your link, you can go ahead and hit the "Post" button. If you've not attached an image, your post will look like the example below (Notice that Brian is now mentioned in the post).
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