My iphone x keeps showing the apple logo and turning off

We came across a few Apple customers complaining that their iPhone keeps showing the Apple logo and then turns off. After our due diligence, we figured out that the issue is quite concerning as the number of customers struggling with it is increasing. We got into action and ran a few tests to come up with possible solutions. In this post, we will discuss some of the practical ways you can fix your iPhone that keeps showing the Apple logo before turning it off. We will share several unique solutions worth giving a shot. So, let’s cut to the chase and get started! 

How to fix iPhone shows Apple logo and turns off?

Here are a few methods we recommend you use to solve the problem of iPhone showing Apple logo and then turning off. These methods should be applied chronologically.

Method 1: Charge your iPhone

Your iPhone won’t function or start if it doesn’t have enough juice in the battery. It might show the Apple logo but will not boot up due to the extremely low battery percentage. Maybe you did not use the iPhone for a long time. Smartphones tend to lose charge even when you don’t use them. We suggest you plug the charger in and let your iPhone charge for some time. Once charged, try restarting the device to check if it works. Move to the next method if this doesn’t work.

Method 2: Force restart to fix iPhone shows Apple logo and turns off

We have solved many temporary glitches using a hard reset. And it is very easy to do! iPhones that don’t have any firmware or hardware issues usually start working after a hard reset. You can perform a hard reset by pressing the right combination of buttons. Check out the image below to get an idea. You will have to press the buttons at the same time and hold them until the Apple logo appears on the screen. 

iPhone Model Button Combinations
iPhone 8, iPhone SE 2020, iPhone X, and later Press and quickly release the volume up button.Press and quickly release the volume down button.Press and hold the power button.Release the button when the Apple logo appears.
iPhone 7, iPhone 7 Plus Press and hold the volume down and power button simultaneouslyRelease the buttons when the Apple logo appears.
iPhone 6s, iPhone SE, or earlier Press and hold the power and home button simultaneously.Release the buttons when the Apple logo appears.
My iphone x keeps showing the apple logo and turning off

Method 3: Restore your iPhone using a third-party iPhone repair tool

You will easily find many third-party programs that quickly fix iPhone stuck at the Apple logo and other related glitches. But if you are looking for the best software, you should give Tenorshare ReiBoot a shot. Remember, Tenorshare ReiBoot doesn’t cause any data loss when you use its standard repair function! Here’s how it worked for us:

Step 1: Download and run Tenorshare ReiBoot on your Mac or PC. Once run, you should connect your iPhone via a USB cable. Look for the green ‘Start’ button on the program’s home screen. Click on it to start the process.

My iphone x keeps showing the apple logo and turning off

Step 2: Upon clicking the ‘Start’ button, you will get two options to continue – 1) Standard Repair and 2) Deep Repair. We recommend you select ‘Standard Repair’ and click on the blue box to continue.

My iphone x keeps showing the apple logo and turning off

Step 3: The program needs to download the required drivers and firmware to fix the issue in your iPhone. It will prompt you to download the firmware. Just click on the blue ‘Download’ button to continue the process.

Step 4: Once the firmware download is complete, you should go ahead and click on ‘Start Standard Repair.’ Make sure you keep the iPhone connected to the computer and not move the cable.

My iphone x keeps showing the apple logo and turning off

Step 5: After successfully completing the process, click on the blue ‘Done’ button and wait for the iPhone to boot up normally. That’s all folks!

My iphone x keeps showing the apple logo and turning off

Method 4: Restore your iPhone using iTunes

Did you know you can fix your iPhone using iTunes as well? Well, we find this method quite useful, especially if you are not tech-savvy. You can fix the iPhone that shows the Apple logo and turns off by automatically restoring it via iTunes. Just connect your iPhone to your Mac or PC via cable and follow the steps mentioned below:

Step 1: Boot your iPhone into Recovery Mode. Check out this table to figure out how:

iPhone Model Button combination
iPhone 8 or later Press and release the volume up buttonPress and release the volume down buttonPress and hold the side button until you see recovery-mode screen
iPhone 7, iPhone 7 Plus Press and hold the side and volume down buttons simultaneously until you see the recovery-mode screen.
iPhone 6s or earlier Press and hold the home and side buttons simultaneously until you see the recovery-mode screen.

Step 2: Open iTunes on your Mac or PC and then connect your iPhone (in recovery mode) using a USB cable.

Step 3: iTunes will automatically ask you to restore the iPhone. Once prompted, click on Restore.

My iphone x keeps showing the apple logo and turning off

NOTE: Remember, this method will restore your iPhone to factory settings. All data will be erased.

Method 5: DFU Restore

Device Firmware Update or DFU is helpful when you need to bring a bricked or malfunctioning iPhone back to life. Here’s how you can use the DFU restore method:

Step 1: Connect your iPhone to Mac or PC and then open iTunes.

Step 2: Put your iPhone into DFU restore mode. Follow the instructions mentioned below only after connecting the iPhone to the computer via USB cable.

iPhone Model Button combination
iPhone 8 or later Quick-press volume up buttonQuick-press volume down buttonPress and hold the side button until the screen goes blackHold down the side and volume down buttonRelease side button after 5 seconds while holding down the volume down button
iPhone 7 or iPhone 7 Plus Press and hold side and volume down buttonRelease the side button after 8 seconds while holding down the volume down button
iPhone 6s or earlier Hold down the home and lock buttonRelease the lock button after 8 seconds while holding down the home button

Step 3: Once you are in DFU restore mode, iTunes will automatically prompt you to restore the device. Click on OK and follow the instructions present on the screen.

My iphone x keeps showing the apple logo and turning off

Method 6: Contact Apple to restore your iPhone

If nothing works, you will have to take your iPhone to the nearest Apple-authorized service center and get it fixed by authorized service personnel. Make sure you connect with Apple support before making a visit.

Conclusion

iPhones have become quite buggy, especially since the launch of iOS 15. You never know when your iPhone will run into trouble. Before you head straight to Apple customer support, we recommend you use the solutions mentioned above. If you don’t want to test the solutions, just go for Tenorshare ReiBoot and solve the issue of iPhone showing the Apple logo and turning off, in minutes! We hope the six methods mentioned in the post brought your iPhone back to life. Did you find this post helpful? Let us know in the comments. Also, don’t forget to check out other informative posts on the blog!

Most of the time, this problem is caused by a software glitch. There's likely a glitch or bug in the iOS system causing your iPhone to fail to boot properly and keep showing the Apple logo and turning off. Jailbreaking, problematic software updates, software restores, etc.

Why does my iPhone X show the Apple logo then turn off?

Charge Your iPhone. Sometimes low power condition of battery can lead to the problem that your iPhone won't turn on past Apple logo and then shuts off. You can try plugging in the charger and wait for a while when your iPhone screen goes black and then again try switching on your iPhone.