In 2021, Instagram had over 1.21 billion active monthly users, amounting to over 28% of the world’s internet users, according to Statista. By 2025, the social media platform is expected to become even more popular with 1.44 billion active monthly users, or 31.2% of global internet users. Show
Whether you use Instagram to keep in touch with friends or for your business, finding the best times to post is a great way to have as many people as possible see and interact with your posts. The best time to post, however, can change depending on the day of the week. Just curious?:We're here to answer life's everyday questions Want to get more likes on TikTok?:Here are the best times to post When is the best time to post on Instagram?According to social media management platform Hootsuite, the best time to post on Instagram depends on what type of account you own and who your audience is. After analyzing data from over 30,000 Instagram posts from businesses of all sizes, however, Hootsuite says the universal best time to post on Instagram is 2 p.m. ET on Wednesdays. 
Choose the Channel where you want to post Enter you Instagram Username optional What is the location of your largest following: Calculate Followers 150M Your Engagement Rate 1.00% Benchmark Engagement Rate 1.00% Best Times to Post Based on your Most active Followers Time Zones Your Current Location: City, Country Your Largest Audience Location: Country Your Local Timezone Eastern Standart Time Monday Tuesday Wednesday Thursday Friday Saturday Sunday When is the Best Time to Post on Instagram in 2022:
Free Instagram Post Times PlannerWe have developed the Instagram Post Times Optimizer Tool, to help you post at the exact right times, so as to maximize your engagement rates based on your most active follower location time zones and research of over 12 million instagram posts. Optimize your Instagram Post Times Here. Get the Print VersionGet the PDF version of an article and read it offline or share it with coworkers. DOWNLOAD PDFShare a few contact details and we'll send a download link to your inboxFull Name * Email * Company * Company type * By completing and submitting this form, you understand and agree that the use of Influencer Marketing Hub’s website is subject to InfluencerMarketingHub.com’s Terms of Use and Influencer Marketing Hub’s Privacy Policy*, including the fact that Influencer Marketing Hub may from time to time share your contact information with the providers of this content. Refersion may wish to contact you with details of products and services that they provide. The Best Time to Post on Instagram in 2022You are probably hoping that we can give you a definitive time to make your Instagram posts. Unfortunately, life isn’t that simple – there are too many variables. Most of the studies we have looked at did pick a “best” time for your Instagram post. Please note, though, these do depend on time zone, and not all posts use the same time zone in their recommendations. The bulk of these surveys stated CT (Central Time US) in their findings. Although you will presumably post more than once per week, various studies suggest the following times as the best times to post on Instagram: Best day to post on Instagram: Thursday Best time to post to Instagram:
Considering the variations in the different studies, it is better to look at a wider selection of times, rather than just a best time to post on Instagram – you are going to post more than once a week anyhow if you want to succeed. Engagement is Usually Your Number 1 Priority on InstagramAlthough each firm is different, most businesses aim to build as much engagement as possible on their Instagram account. Traditional Instagram engagement includes likes and comments. More recently, people have begun to add views, shares, and direct messages as well. Then you can further add the above types of engagement of Instagram spin-offs, such as Instagram Stories and IGTV. This means that there is no longer a clear-cut definition of engagement, but it does include all interactions between your social followers/customers and your business on Instagram. HubSpot data shows the surprising fact that the average Instagram post receives 5,963 likes. You might look at your own Instagram account statistics and feel profoundly disillusioned by that fact. However, that number is the mean – heavily influenced by viral posts shared by influencers. HubSpot found that the median number of likes received on an Instagram post is much nearer 100; meaning that half of all Instagram posts receive fewer than 100 likes. The mean figures for comments on an Instagram post are similarly inflated by influencers. When you include these mega-posts, the average Instagram post earns 100 comments (up to 150 comments for video posts). If you remove viral videos from the calculations, though, the median number of comments per video post falls to 4. There is a Big Difference Between Content and Compelling ContentOne of the most important facts to come from the above figures is that there is little point in creating content for the sake of it. Compelling content can perform superbly and generate exceptional engagement rates. Run-of-the-mill content is scarcely worth the effort of creating it. But you must add posting times into the mix. You might create compelling content. But if you share it at the wrong time, nobody will see it. If people don’t see it, they can’t like it, share it, or comment on it. There will have undoubtedly been much amazing content shared on Instagram over the years that have vanished without a trace, simply because nobody got the opportunity to see just how good it was. This is even more relevant now with the current Instagram algorithm. Studies on the Best Time to Post on InstagramSeveral organizations have carried out investigations over the last couple of years to determine the best time to post on Instagram. Naturally, they don’t fully agree with each other, but some clear trends show through. Among the studies we have looked at are:
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Key Considerations When looking for the Best Times to Post on Instagram
There can be some variation in Instagram engagement, even at the same time of the day on different days of the week. For example, you might be surprised to see 5 AM included in the above list. The reason for this is that people often check their phone for messages as soon as they wake during the working week. This means that people are more likely to check their Instagram early in the morning Monday to Friday than at weekends. But even Monday can have lower engagement, as people are rushing to get the week started, and have less time to look at Instagram before work on a Monday.
You will find that many people check their Instagram during their work breaks, particularly at lunchtime. Similarly, people’s interest in their work flags in the late afternoon and quite a few turn their attention to Instagram instead.
The wider the geographical spread of your audience, the less critical set posting times become. However, if your target audience is in one location, make sure you use that time zone as the basis for setting your Instagram posting times, even if it isn’t your own time zone. If you want to make an Instagram post at wake-up time, you want to make it the time when the bulk of your audience is just waking and getting up for the day.
It’s all okay to follow these “best practice” posting times. But if your audience is different from a typical audience, then these posting times are irrelevant for your account. If you have a Business Instagram account (as every business and influencer should) you have access to Instagram Insights. Go to the Followers section of Instagram Insights, and you will discover information about when your audience is most active on the platform. It makes sense that you structure your posting practices to match this. Some of the social media management platforms, such as Later, also include data about when your Instagram audience is online.
You need to post regularly if you want your Instagram account to appear fresh. This can be as much as one to three posts per day. Share a mix of different post types, making sure that you don’t come across as too interested in just making sales. You need to focus on producing quality posts ahead of bulk quantity, however.
To add to the confusion, your best posting times will depend on the sector in which you operate. For example, HubSpot’s data shows a clear variation:
Sprout Social looks at a few additional sectors:
DayBest Times to Post on IGMonday6 AM, 10 AM, 10 PMTuesday2 AM, 4 AM, 9 AMWednesday7 AM, 8 AM, 9 AM, 11 AMThursday7 AM, 8 AM, 11 PM, 2PM, 3PMFriday5 AM, 10 AM, 1 PM, 3 PMSaturday11 AM, 7 PM, 8 PMSunday7 AM, 8 AM, 4 PM More Detailed List of Best Posting TimesWhile deciding a single best time to post on Instagram is tricky, and in all honesty, pointless, most of these studies have come up with a series of good posting times. Here are some suggestions (again, all expressed in CT and ignoring sectors): 1. HubSpot
Times marked with * offer particularly high levels of engagement. 2. Sprout Social
3. Later
Source: later.com Unfortunately, as you can see, there is no single best time to post on Instagram. However, you can get a general idea of popular times from the recent studies, and then combine it with your actual data from your Instagram Insights to get a good guide to the Instagram habits of your audience. Frequently Asked QuestionsWhat is the best time to post on Instagram?There have been quite a few studies on what is the best time to post on Instagram. Most of the reviews we looked at picked a "best" time for your Instagram post. Please note, though, these do depend on time zone. Some of the times suggested by studies are: Is it bad to post on Instagram at night?As a general rule, posting on Instagram at night is unlikely to get you your biggest audience. Most studies show the best time to post on Instagram as being mid-morning to early afternoon. However, this is simply a general rule. If your audience is different from a typical following, then best practice posting times are irrelevant for your account. Also, time zones are important. If your audience is overseas, then posting in your night might be the best time for them. What is the worst time to post on Instagram?If your followers are "typical" Instagrammers, then the worst time to post on the platform will be in the early hours of the morning (1 am to 5 am). Yet some studies differ on this. Later found good results from posts at 2 am Tuesday, and 5 am Friday. Hubspot found high levels of engagement for 5 am posts, Tuesday to Friday. It all comes back to your specific audience and when they are online. Is Monday a bad time to post on Instagram?There can be some variation in Instagram engagement, even at the same time of the day on different days of the week. People are more likely to check their Instagram early in the morning Monday to Friday than on weekends. But Monday can have lower engagement, with people rushing to get the week started, and having less time to look at Instagram before work on a Monday. Should I post every day on Instagram?It is always good to be a regular poster on Instagram; however, unlike Twitter, you can easily overdo your Instagram posting. It is more important to have a regular posting schedule than it is to post at specific times. Your followers will learn to expect new posts from you at particular times. You probably should aim to post at least once daily. Some brands post up to 30 times daily. Ideally, you want your followers to see a few posts each day. Does Instagram have a post limit?For all practical purposes, Instagram doesn't have a post limit. You can make as many posts as you feel appropriate for your audience. Instagram does have limits for account activity, however. It sets a limit of 200 follows and unfollows per day. You can't make more than 1000 likes per day (although it sometimes warns you for less than this). Instagram also doesn't want you to make more than 180-200 comments per day, and they get particularly unhappy if you continually repeat the same comment. What are the best days times to post on Instagram?What are the best times to post on Instagram?. Monday: 7-9 p.m.. Tuesday: 8-9 p.m.. Wednesday: 8-9 p.m.. Thursday: 9 p.m.. Friday: 9 p.m.. Saturday: 6-11 p.m.. Sunday: 4-9 p.m.. What are the 3 best days to post on Instagram?Best times to post on Instagram: Mondays at 11 a.m., Tuesdays and Wednesdays from 10 a.m. to 1 p.m., and Thursdays and Fridays 10 a.m. and 11 a.m.
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What days are good to post on instagram
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