How to post a video as a reel on instagram

Instagram announced today that new video posts that are shorter than 15 minutes will now be shared as Reels. Videos posted prior to this change will remain as videos and won’t become Reels. The company began testing this change a few weeks ago and is making it permanent in the coming weeks. The change is part of Instagram’s efforts to offer a more immersive and full-screen experience, Instagram says. The company is also consolidating the video and Reels tabs on users’ profiles into one in order to create a single home for all video on the app.

With this change, if your account is public and you post a video that ends up being turned into a Reel, anyone can discover your Reel and use your original audio to create their own Reel. If your account is set to private, your Reel will only be visible to your followers. Once you post a Reel, anyone can create a Remix with your Reel if your account is public. However, you can prevent people from remixing your Reels in your account settings.

The change is likely to upset some users, as it may pose some challenges. For example, it could be difficult to post a horizontal video if it gets uploaded into a vertical Reels format.

However, the move isn’t exactly unexpected, especially since Instagram has been hinting toward its plans to simplify video on the app. Last year, when Instagram head Adam Mosseri laid out Instagram’s priorities for 2022, he said the company would double down on video and focus on Reels. He even hinted that Instagram would consolidate all of its video products around Reels and continue to grow the short-form product, which indicates that this change may have always been the plan.

In addition to this change, Instagram also announced that it’s rolling out new ways for users to create and share Reels. The social media giant is introducing a new BeReal-like “dual” feature that lets users simultaneously record content and their reaction. You can record using your phone’s front and back cameras at the same time to share another perspective using the Dual feature in the Instagram camera.

Image Credits: Meta

Instagram is also launching updates to its “Template” feature for Reels. Users can now browse a variety of templates when they open the Reels camera and choose one to create their Reel with, uploading both video and photos. The company launched the initial rollout of templates last month, giving users the ability to create a Reel using the format and audio from an existing Reel.

The company is also expanding Reels Remix, its version of TikTok Duets. Instagram is launching expanded Remix layouts that lets users choose between a green screen, horizontal or vertical split-screen, or picture-in-picture reaction view to give users the option to add their own video commentary to existing reels. There’s also a new “Remix for photos” option that will allow users to Remix public photos. In addition, rather than having your remix appear at the same time as the original reel, you can now add your clip after the original so it plays sequentially.

“We’re always working on ways to improve your Instagram experience,” the company said in a blog post. “We’ll continue to build features that make it easier and more fun to create and share reels on Instagram.”

The changes come as Meta has been betting big on Reels. As part of its Q1 2022 earnings, the company revealed that Reels now make up more than 20% of the time that people spend on Instagram. It’s not surprising that Instagram is looking to expand Reels even more by replacing video posts altogether, as it could now likely boast about people spending even more time viewing Reels. Meta may provide an updated number for Reels engagement during its second-quarter earnings release on July 27th.

In this article, you’ll learn how to make and edit Instagram reels like a pro so you can fully leverage short-form video in your Instagram marketing.

#1: How to Make an Instagram Reel

To create Reels videos, open the Instagram mobile app and tap the plus icon in the upper-right corner to open the Reels camera. Select Reel, and then follow the steps below to record original footage or upload existing video clips.

As you create reels content, keep these best practices in mind:

• Produce content that's as high-quality as possible. You don't necessarily need a professional camera but you should use adequate lighting and avoid blurry reels footage.
• Aim to entertain and inform your audience with reels content that resonates. Storyboard your reels content in advance to keep it interesting and relevant.
• Capture your audience's attention within the first few seconds of your reels to retain viewers. Use movement, captions, and transitions at the beginning to hold viewers' interest.
• Add your brand's take on trends or create your own to inspire your audience with your new reels. Think of reels as an ongoing conversation with peers and customers.

#2: How to Record Original Content for Instagram Reels

Before you start recording, choose the timing for your reel. By default, reels are typically set to 15 seconds. To make yours as long as 90 seconds, tap the timing button in the left-hand menu and choose another option.

Next, set up your shot and tap the camera button in the lower-right corner to make sure it's facing the right direction. Then choose from a number of reels layouts, effects, and speeds:

• Stick with the default full-screen layout for reels or tap the layout button to choose from a handful of split-screen options.
• Record content at the default 1x speed or tap the speed button to make your footage display faster or slower.
• Film without filters or tap the sparkle icon to choose from the many in-app special effects. If you want to film against a green screen, for example, you'll find it here.

When you're ready to begin filming, tap the timer icon in the left-hand menu. Set the length for the clip you want to record and select a countdown timer. The countdown will start right away, and the app will automatically start and stop recording based on the time you chose.

If you plan to film multiple reels clips that show transitions like style changes or adding more people or objects to the frame, use Instagram's built-in transition effects. Before you film a clip that includes a transition, tap the sparkle icon above the Record button.

Then go to the Reels tab and choose one of the transition effects. Toward the end of the clip, do the gesture that triggers the effect and end the clip. When you set up the next clip, use Instagram's built-in alignment option to create seamless transitions and continuity with the previous clip. It's also helpful to use the timer to give yourself time to get to the right spot and set up the shots before you start recording.

After filming the first clip, tap the Align button to turn on the feature, and then line up your shot before recording. You can continue to record or add clips until you've reached the time limit you set.

Bonus Tips for Creating Original Reels Content

If you're looking for creative inspiration, these ideas can help you get started.

Remix

Did you spot an inspiring reel by another brand or creator? You can add your brand's insights or spin by remixing reels. While viewing a reel, tap the three dots in the lower-right corner. Then tap Remix This Reel and use the workflow above to add your own take. When you publish your remix, the original video automatically appears alongside your content.

Reels Templates

Remixing is great for adding to an existing conversation but it's not the only way you can get inspiration from another account's content. In some cases, you can replicate other creators' shots and pacing while replacing their clips with your own.

To reuse another account's Reels template, find one you like and tap the Use Template button above their handle. Then tap the Add Media button to upload your own clips. Note that you'll need to replicate any effects or captions using the editing tips below.

The Conference You've Been Waiting For

As a small business marketer, you can probably only pick one or two events to attend each year. Get back into the game with an unbeatable conference experience and expert training at Social Media Marketing World in sunny San Diego, California—from your friends at Social Media Examiner.

🔥🔥 As a valued reader, you can save $500 if you act now! Sale Ends Tuesday!

Story Highlights

You can also give your business' own Instagram content more traction by repurposing story highlights in your reels. Choose any story you've highlighted on your Instagram profile and tap the Reels icon in the bottom menu. Then select music and use the editing tips below to make your new reel stand out in the feed.

#3: How to Upload Existing Clips to an Instagram Reel

If you've already produced one or more clips for your reel, you can easily upload existing content instead of or in addition to newly recorded video. To access your existing video clips, tap the camera roll in the lower-left corner.

Then browse your device's folders and select the clips you want to feature. You can add as many clips as you like until you reach the time limit for reels, which is currently 90 seconds.

Keep in mind that published reels display in a full-screen format. Whether you plan to create reels using only pre-made video footage or combine it with newly recorded reels video, it's always a good idea to make sure any existing content has a 9:16 aspect ratio.

How to Add Photos to an Instagram Reel

In many cases, you may want to focus exclusively on video clips. But you also have the option to add photos to your reels. With one or more photos, you can design slideshows or create separation between video clips.

To add photos to your reels, repeat the same workflow you used to add existing video clips. Tap your camera roll in the lower-left corner and select the photo you want to include. Then tap Add in the upper-right corner. By default, reels display photos for 5 seconds each.

Note that any photos you upload will display as still images in your published reels. If you want to add animation or other effects, use the editing tips or third-party apps below.

#4: How to Edit Instagram Reels With Native Instagram Tools

After recording new content or uploading clips, you have tons of options for editing your reels using Instagram's native creative editing tools. Here are a few to try.

Trim or Reorder Clips

Whether you created new content or uploaded existing video for your reels, you can adjust the timing of the clips. Tap the left arrow to edit clips and then select a clip to adjust. You can tap the scissors icon to trim the beginning or end of a clip, or you can tap the trash can icon to delete a clip. In some versions of the app, you can also tap to reorder clips.

Select Music, Voiceovers, or Voice Effects

To change the audio settings for your reels, tap the Preview button. Then tap the microphone icon to add a voiceover, which allows you to narrate or add more information to a reel.

To add music to reels, tap the music note icon to view the Instagram music library. Here, you can adjust the volume of the original audio you recorded or uploaded and add music or sounds. You can also add voice effects to your own original audio and voiceover.

Choose Stickers

The Reels sticker tray isn't nearly as robust as the options available for Stories but it still has some useful additions—like captions. Tap the Captions sticker to transcribe your audio automatically and help viewers watch your reel without sound.

Looking for something to make your life easier?

Discover the tools we recommend to drive engagement, save you time, and boost sales across your entire marketing funnel or business.

Whether you need help planning content, organizing social posts, or developing your strategy, you’ll find something for every situation.

After the Instagram app transcribes your audio, you can tap to correct any mistakes and change the text color and animation style. Then you can tap to move the captions around on the screen.

Add Text Overlays

Captions are just one option for adding text to reels. You can also add overlays by tapping the Aa icon. Enter the text, choose a color, and tap the animation icons to add movement.

Tap Done when you're finished, and then place the overlay on the screen. To add more text blocks, tap the Aa icon again and repeat the workflow. Then use the timeline at the bottom of the screen to set when and for how long each text block should appear.

Include Special Effects

Reels gives you the option to add special effects as you record clips. But you can also add special effects during the editing process. Tap the sparkle icon to browse and add the available effects.

Filter Your Video

Alternatively, you can add simple filters to your reel. From the main editing interface, swipe left or right to see the available filters.

Draw on Your Reel

If you want to enhance aspects of your reel or call attention to a certain element, tap the line icon to access the drawing tools. You can choose from preset shapes like arrows or add free-form elements to your video.

#5: How to Enhance Instagram Reels With 3 Affordable Third-Party Creative Tools

If you take full advantage of the many built-in editing tools above, you may never need a third-party tool for creating reels. But if you want to add more complex edits or access more exclusive tools, try one of the third-party apps below.

Adobe Premiere Rush

Meta doesn't currently have any desktop apps for making or editing reels. But Adobe Premiere Rush is a good place to start if you'd rather edit with a desktop app and you have access to Adobe Creative Cloud.

Start by uploading your clips to the app. If one or more of your clips doesn't fit the standard 9:16 full-screen aspect ratio, you can use the built-in cropping and scaling tools to adjust the display. For example, you can rotate vertical videos or scale smaller aspect ratios to fit the full-screen display.

Then click the Effects icon to create a transition between clips. You can set the length of transitions between each clip and even choose transitions to begin and conclude the reel. You can also add transition graphics to create more of a separation between clips.

To adjust the tones and saturation of your clips, browse the filter menu. You can select different filters for each clip to optimize your reel and help it stand out in the feed. When you're finished, export the video, download it to a mobile device, and upload it to Instagram.

Canva

If you're seeking more creative direction from an editing app, Canva is a good choice. This desktop and mobile app has tons of templates for reels, many of which you can use to translate your storyboard into short-form video format.

Choose a template that fits your storyboard or your style, and replace the clips with your own. Then edit the text and graphics to fit the message you want to share. You can also add extra clips, adjust the timing, or choose audio tracks.

If you don't find a template that works for your needs, you can always create a blank reel in Canva. Upload your clips and then click to change the transitions between each clip. You can also adjust the timing of each transition so it lasts up to 2.5 seconds.

If you've opted to upload photos to your reel, Canva makes it easy to animate any still images. Click the Animate button in the top menu and choose an animation effect. You can also opt to shorten or lengthen the animation to fit your reel.

Then open the Audio tab to choose music for your reel. You can add separate audio tracks to each clip or keep the music consistent throughout. You can also add fade-in and fade-out effects for smoother audio transitions.

When you're finished editing your reel, you can export it directly from Canva's mobile app. Then you can seamlessly publish it to Instagram.

InShot

When you want more creative options in a mobile app, InShot is a good pick. Once you've uploaded a clip, you can configure everything from text and filters to music and voice effects.

With InShot's text effects, you can choose from a wide range of fonts and colors and choose from over a dozen animation effects. These effects help add more movement to your reels, especially if you plan to align on-screen gestures with text overlays.

To add more visual interest to your reel, you can also choose from InShot's filters. Most include animations, which can make your video appear even more dynamic. Since the app allows you to add multiple filters—each at a specific timestamp—it gives you tons of options to make your reel stand out.

To add audio to your reel, select a track from the app's library. You can also choose from the app's sound effect library to add isolated noises at key parts of your video.

Once you're done editing, you can save the video to your device to publish later. You can also share to Instagram directly from InShot, making publishing your reel as seamless as possible. The only downside? The free version of InShot adds a watermark to videos, so if you plan to use the app extensively, it may be worth upgrading to the premium version.

Conclusion

As you start publishing reels regularly, use Instagram insights to monitor analytics closely. Identify the kinds of topics, styles, and effects that drive the most views and engagement so you can keep producing reels that get the results you want.

How do I post a video instead of reel?

Why can't I post a video as a reel on Instagram?